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How to Drive More E-Commerce Sales with Paid Ads?
7 Minutes Read

How to Drive More E-Commerce Sales with Paid Ads?

When it comes to optimizing ads to convert the visitors into customers and drive up sales, even the larger companies can struggle. So this is for any companies out so that you can drive more e-commerce sales with paid ads.

6 Tips on How to Launch a Successful Retargeting Campaign
2 Minutes Read

6 Tips on How to Launch a Successful Retargeting Campaign

A retargeting campaign is a type of advertising strategy used on many platforms to increase conversion rates. The retargeting strategy aims to convince the audience by showing your ads to people who have visited your site before. Here are 6 tips to launch a successful retargeting campaign.

Dynamic Product Ads in 5 Points
4 Minutes Read

Dynamic Product Ads in 5 Points

Dynamic product ads, also known as Facebook Dynamic Ads, are a type of digital advertisement that serves to publish e-commerce companies' products as a catalog using a template instead of preparing separate images for each product. Although it seems like there are not many differences, dynamic ads are more beneficial than classical advertisements for businesses.

Increasing the Conversion Rate and ROAS for E-Commerce
5 Minutes Read

Increasing the Conversion Rate and ROAS for E-Commerce

Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of the website visitors. What if you could increase this rate?

How To Improve the Effectiveness of Facebook Ads?
5 Minutes Read

How To Improve the Effectiveness of Facebook Ads?

The successful advertising campaign gets more conversion rate with less campaign cost. This is also called ROAS value. It is often hard to come by. It is possible to run low-cost and high conversion rate advertising campaigns on Facebook and with data science and artificial intelligence.

How to do an A/B Test Right?
3 Minutes Read

How to do an A/B Test Right?

Just because the A/B test shows results, you should not blindly accept it. A/B test would always be right in terms of calculations; what you should be asking is whether the target audience selection was propper or not.