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RFM segments stand for recency, frequency, and monetary segments; in other words, customer segments are based on their behavior. RFM segmentation is a great way to identify and segment the customers into groups for special treatment. As a result, it allows marketers to target a specific group of customers with communication and approaches that are much more relevant for their particular behavior.

RFM Segmentation is a frequently used data analysis method to increase the ROAS of companies. It is mainly based on the customers' behavior and takes its name from the initials of the words Recency, Frequency, and Monetary metrics.

When it comes to optimizing ads to convert the visitors into customers and drive up sales, even the larger companies can struggle. So this is for any companies out so that you can drive more e-commerce sales with paid ads.

A retargeting campaign is a type of advertising strategy used on many platforms to increase conversion rates. The retargeting strategy aims to convince the audience by showing your ads to people who have visited your site before. Here are 6 tips to launch a successful retargeting campaign.

Dynamic product ads, also known as Facebook Dynamic Ads, are a type of digital advertisement that serves to publish e-commerce companies' products as a catalog using a template instead of preparing separate images for each product. Although it seems like there are not many differences, dynamic ads are more beneficial than classical advertisements for businesses.

Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of the website visitors. What if you could increase this rate?