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A/B testing, known as split testing, is a method of determining which component of a creative, or a combination of them is more effective for the targeted demographics. Furthermore, you may test a variety of Facebook demographics and ad placements to determine the best target and reach them.

The E-commerce sector proves that it will grow in 2022 as in the pandemic. With the growth of the industry, competition has also increased. That's why everyone wants to grow with an ideal advertising strategy.

That is the question most e-commerce companies and performance marketing staff are curious about after the Google announcement of Third-Party Cookies. There is a simple answer: NO!

Now, most advertising agencies are either hiring performance marketing personnel or providing services only in this field. Or, e-commerce companies employ in-house performance marketing staff. However, they are not enough to reach the full potential of performance marketing. Advanced AI tools such as Enhencer make it possible to achieve higher performance than before for agencies and in-house staff.

The new version of the Apple IOS 14 was released on April 26th. As soon as it became known, there was a big noise. Facebook recognized Apple as their biggest competitor. Furthermore, with the new version of App Track Transparency, many small and medium-sized businesses will suffer. What is the IOS 14 version doing, and how does Facebook deal with it?

Google announced that it would restrict third-party cookies in 2022. In this way, third-party cookies can be blocked by users in Chrome along with Apple Safari and Mozilla Firefox and others. This announcement has caused great concern in the online advertising industry. However, sites will continue to collect first-party cookies.