Blog

Nowadays, social media, search engines, and content sites cover many of our lives with developed technology. We can say that the advertising industry funds all this. While the companies are competing to find the most valuable person to advertise to, thanks to this competition, technology gained momentum.

E-commerce companies can increase their conversion rate with retargeting strategies. However, it is essential to gain new visitors and turn them into customers.

Selecting the target audience is one of the, if not the most important factor for conversion ad campaigns. These target audiences can not be simply segmented into such simplistic segment rules. It would be best if you much had much more sophisticated segments. How do you get such segments? More importantly, how do you get such a ready-to-use segment?

Customer acquisition and making the acquired customer loyal to the brand are the main goals of a successful sales policy. Customer acquisition can be only a result of a systematic marketing strategy. Otherwise, high marketing costs would not make happy companies. Therefore, in this article, we will explain how to reduce customer acquisition costs.

The number of Facebook users has reached one-third of the people in the world. So many users are enough to tell why vital Facebook is for advertisers. Unfortunately, advertising on Facebook is not enough for a good advertising campaign.

Google and Facebook ads are the two major advertising platforms that dominate the digital advertising market. Thats why there are tools that all businesses apply and use. Although advertising seems impossible for now without Facebook, they are not enough on their own. It is essential to use supportive tools to run an advertising campaign effectively.