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Every agency needs a differential point that will set them apart from the competition, which would increase the number of customers and improve their work performance. What sets Enhencer apart from others is its unique AI that allows them to increase the agencies' customers' Facebook and Google Ads Conversion Rate and Return on Ad Spend (ROAS) by up to 5 times.

Every e-commerce has some usual set of traffic behavior throughout the year for its e-commerce website. However, during some holiday periods, this traffic can skyrocket. This is both good and bad, depending on how you look at it and how you utilize this. This blog aims to explain both sides of the coin for such an occasion.

According to UNICEF research and reports indicates that digital technology and being interactive in this world also pose significant risks to children's safety, privacy, and well-being, magnifying threats, and harms that many children already face offline and making already vulnerable children even more vulnerable.

So, with the knowledge of the world's evolution towards a better world, let's look at how a Shopify user can improve its store and be involved in this development in 5 steps.

The most difficult of all is the target audience selection. Even if you do everything else right but choose the wrong audience for your campaign, Facebook Ads would still eat up your daily budget while the campaign keeps performing poorly. Here is how to select the best target audience for your facebook ad campaigns.

A/B testing, known as split testing, is a method of determining which component of a creative, or a combination of them is more effective for the targeted demographics. Furthermore, you may test a variety of Facebook demographics and ad placements to determine the best target and reach them.