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Increasing the Conversion Rate and ROAS for E-Commerce
5 Minutes Read

Increasing the Conversion Rate and ROAS for E-Commerce

Did you know only 1% of all your visitors actually buy something from the website? Despite this small number, these e-commerce brands make a lot of sales and revenue. However big the sales numbers are, this does not change the fact that you are still missing out on 99% of the website visitors. What if you could increase this rate?

How To Improve the Effectiveness of Facebook Ads?
5 Minutes Read

How To Improve the Effectiveness of Facebook Ads?

The successful advertising campaign gets more conversion rate with less campaign cost. This is also called ROAS value. It is often hard to come by. It is possible to run low-cost and high conversion rate advertising campaigns on Facebook and with data science and artificial intelligence.

How to do an A/B Test Right?
3 Minutes Read

How to do an A/B Test Right?

Just because the A/B test shows results, you should not blindly accept it. A/B test would always be right in terms of calculations; what you should be asking is whether the target audience selection was propper or not.

Marketing 101 — How ROAS can be Improved?
6 Minutes Read

Marketing 101 — How ROAS can be Improved?

It's easy to increase the campaign conversion and return on campaigns, but it is hard to do without raising the cost significantly. So how do we maximize the return on ad spend while minimizing the campaign cost?

What is ROAS and Why is it important?
5 Minutes Read

What is ROAS and Why is it important?

ROAS is the measurement of how much you are getting in return for your spending in the advertisements. How do you calculate the return of the ad? But why is it so important? All you have to know about ROAS value.

One Step Closer to Achieving A More Relevant Advertising
5 Minutes Read

One Step Closer to Achieving A More Relevant Advertising

It did not take long for companies to take notice and take the opportunity of the glorious internet. Now you can not scroll more than 30 seconds anywhere before skipping an ad. But more importantly, do these ads resonate with the people that they are shown to?