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The new version of the Apple IOS 14 was released on April 26th. As soon as it became known, there was a big noise. Facebook recognized Apple as their biggest competitor. Furthermore, with the new version of App Track Transparency, many small and medium-sized businesses will suffer. What is the IOS 14 version doing, and how does Facebook deal with it?

Google announced that it would restrict third-party cookies in 2022. In this way, third-party cookies can be blocked by users in Chrome along with Apple Safari and Mozilla Firefox and others. This announcement has caused great concern in the online advertising industry. However, sites will continue to collect first-party cookies.

Facebook manages to appeal to all kinds of companies and individuals with different ad types. At the same time, Facebook provides e-commerce companies to organize their ads for various purposes. For example, e-commerce companies can give a separate campaign to increase site engagement and an independent advertising campaign to increase catalog sales.

Nowadays, social media, search engines, and content sites cover many of our lives with developed technology. We can say that the advertising industry funds all this. While the companies are competing to find the most valuable person to advertise to, thanks to this competition, technology gained momentum.

E-commerce companies can increase their conversion rate with retargeting strategies. However, it is essential to gain new visitors and turn them into customers.

Selecting the target audience is one of the, if not the most important factor for conversion ad campaigns. These target audiences can not be simply segmented into such simplistic segment rules. It would be best if you much had much more sophisticated segments. How do you get such segments? More importantly, how do you get such a ready-to-use segment?