One of the essential elements of success for e-commerce companies is visibility on social media. Social media ads such as Facebook increase the brand’s reputation and increase conversion rates. However, not every ad on Facebook will bring success. Sometimes, it can turn into a waste of money. Let's ask about the essence of a successful advertising campaign. We get the following answer that almost every business will agree with: The successful advertising campaign gets more conversion rate with less campaign cost. This is also called ROAS value. It is often hard to come by. It is possible to run low-cost and high conversion rate advertising campaigns on Facebook Ads with data science and artificial intelligence. This article will tell you how to improve the effectiveness of Facebook Ads in order to increase conversion rates and decrease campaign costs with 3 steps.
1. Content Quality
Most people spend an amount of time wherever the subway, work, dinner, bed, or even in front of a television on social media every day. When people spend time in mediums like Facebook, they want the contents to be informative, entertaining, or time-consuming. Here your ad needs to stand out from all these contents aurally and visually. There are a few things you should pay attention to preparing good advertisement content.
- The way you present it can make you unique.
- You have to draw people's attention within seconds.
Ads can be ignored easily or found annoying by users, and this causes them to spam your ads. As a result, we can compare Facebook ads to survival in a jungle. That's why the ads must be attractive on Facebook.
2. User-Friendly Landing Page
Let's assume you created visually attractive ads on Facebook and convinced the audience to click on the ad. After clicking on the ad, we call the page that comes up, landing page. Most visitors leave the site after encountering the landing page. Since what we said about the advertisement's visuality is also convenient to the landing page.
- It should be easy to use, images relevant, and colors compatible.
- When the visitor enters the page, they should be able to make a purchase quickly.
3. Target Audience is the King
Suppose you do not show your ads to the right target audience, no matter how attractive your ads or landing page is; in that case, your conversion rates will not increase enough, and your advertising campaign will not be as successful as you expect. Since one of the most compelling features of Facebook Ads is selecting the target audience in detail. Data science comes in here and helps you to understand your visitors. There are many tools that will help to predict the target audiences more precisely and improve the ROAS value of your ad campaigns.
A Friendly Suggestion
Enhencer may be the cherry on top of a successful advertising campaign. Enhencer allows you to take more specific actions for narrower audiences in Facebook Ads by segmenting your visitors according to their purchasing possibilities. Here is a move that will directly reduce advertising costs. Conversion rates will also increase because you are giving visitors who are likely to buy. Besides, Enhencer's role does not end with this. You can dynamically change the target audience for these platforms based on the segments provided by the AI algorithm. Therefore, you can take your first steps into a successful marketing campaign.
To summarize, I mentioned that advertising on social media where everyone spends time would be the first step to success. If an effective marketing campaign is not carried out, the money will be wasted. That's why I talked about how a successful marketing campaign would be in Facebook Ads. Besides, I mentioned attractive advertisements and landing pages and data science as a must and also suggested Enhencer as a platform to achieve this. In this way, I explained how to improve the effectiveness of Facebook Ads by showing how it is possible to have a marketing campaign that everyone dreams of with low advertising costs but high conversion rates.
