Boost ROAS for Facebook Ads and Google Ads

Enhencer is an online platform that collects and analyzes your website visitor data automatically. Using sophisticated AI-Algorithms, Enhencer segments the visitor based on their behavior and likelihood of purchasing something from the website. In other words, based on the website visitors' behavior, Enhencer provides the most relevant and optimized target audience for all your marketing campaigns.

Enhencer automatically provides the target audience based on the website visitors' behaviors, meaning the audience is precise and relevant to your brand and products. As a result, your ad campaigns' conversion rate will increase by reaching out to the precise and right audience while the cost of the campaigns will decrease, hence, improving the ROAS value.

One of the most important factors for a successful ad campaign is the target audience. Therefore, naturally, a better target audience selection will improve the ad campaign's performance. Segmentation provides a more sophisticated way to understand and divide your audiences based on their behavior and interest in your product resulting in a better target audience selection and followed by improved campaigns performances. Enhencer not only provides these segments automatically but scores each visitor according to their probability of purchasing something. Therefore, you are provided with the target audience who have the highest chance of buying something. Simply reaching out to these target audiences will improve the campaigns' performances.

Spending more does not guarantee a better ROAS value unless the conversion rate increases significantly. Therefore, it is not about spending more rather it is about creating a better return for the spendings made. The most effective way to increase conversion rate and decrease ad spending is a better target audience selection. Enhencer's AI-Algorithm provides such precise target audiences based on the website visitors' behavior resulting in a much higher ROAS value.

Product viewers are the most important audiences right after the add-to-cart. However, not all product viewers will eventually convert to a customer. Therefore, narrowing down and reaching out to the right ones is an important step that greatly helps convert the product viewers. In other words, better target audience selection. Enhencer provides such target audiences automatically based on the website visitors' behavior and according to their likelihood to purchase something. In a nutshell, using Enhencer's sophisticated AI-Based target audiences, it is not hard to convert your product viewers.

The best way to acquire new users is to utilize lookalike audiences as the target audience. The lookalike should be based on a relevant audience for your brand and product. Therefore, understanding the website visitors' behavior to find out the most relevant audience is a crucial step. Enhencer does all these automatically and hands you the best target audience. All you have to do is create and target a lookalike audience for your ad campaign based on the AI-Based audience of Enhencer.

The conversion rate is as good as your website traffic. Therefore, it is very important that the traffic is populated by the relevant visitors to your product and brand. This is where Enhencer's AI-Based segmentation comes in handy. Understand your visitors' behaviors to find who is really interested in your products to create a lookalike audience based on them. This way, your paid traffic will be more relevant, which will lead to a higher conversion rate. Since you are reaching out to a more precise target audience, your acquisition cost will decrease significantly.

Secondly, the website content should reflect proper pricing and relevant products for your website traffic. A better presentation has a much higher potential to attract the incoming traffic and convince them to buy something resulting in a higher conversion rate.