Facebook Ads Remarketing Checklist for Shopify on Black Friday

Leyla Ezgi Dinc

5 Mins

Shopify

Don't miss out on this invaluable resource for Shopify merchants! Our detailed checklist provides 30+ strategies, including Conversion Remarketing Campaign, DPA Remarketing Campaign, and AI Remarketing, to master Facebook Ads and achieve outstanding results during Black Friday 2024 and beyond.

Table of Content

Introduction
Conversion Remarketing Campaign Checklist
DPA Remarketing Campaign Checklist
AI Remarketing Campaign Checklist
SUMMARY

Sell More with AI Ads

Introduction

Hey everyone! Let's keep the Black Friday hype going. In this post, we're diving deep into Facebook Ads Remarketing. We'll break it down into three main sections: Conversion Remarketing, DPA Remarketing, and AI Ads Remarketing. Before we get started, if you want a refresher on remarketing basics, check out these valuable resources👇🏼👇🏼👇🏼:

Conversion Remarketing Campaign Checklist

In our Black Friday Remarketing Checklist, the Conversion Remarketing Campaign plays a key role in reaching out to customers who have shown interest in your products.

This approach focuses on reconnecting with people who visited your Shopify store, viewed specific items, or added products to their cart but didn’t complete the purchase funnel. By following this checklist, you can take meaningful steps to empower your remarketing tactics and encourage more sales during the Black Friday and Cyber Monday seasons.

Review Pixel Setup: Start by reviewing your pixel implementation to ensure it accurately tracks user interactions on your Shopify store, especially during this busy sales season.
Create Custom Audiences: Define your custom audiences, including users who viewed products, all website visitors, those engaged in AI Remarketing, and individuals who added items to their cart. This helps you focus on those who are most likely to convert.
Set Up a Campaign with Optimal Settings: Create a campaign using optimal settings based on Black Friday best practices and guidelines available in relevant resources to maximize your reach.
Create Ad Sets Based on Scenarios: Design ad sets tailored to specific scenarios that may arise during your marketing efforts leading up to Black Friday.
Choose a Daily Budget: Establish a daily budget that aligns with your overall marketing strategy and objectives, ensuring you’re prepared for the heightened competition on Black Friday.
Select the Appropriate Remarketing Audience: Identify the most relevant remarketing audience to effectively reach potential customers who may be interested in your Black Friday offers.
Choose Ad Placements: If unsure about ad placements, consider using Advantage+ to automate placement decisions and help your ads reach the right audience.
Select the Right Ad Creatives: Ensure that the ad creatives you choose resonate with your target audience. For example, consider using visuals that highlight special deals or promotions. Leverage AI Creatives for Black Friday digital ads.
Write Effective Ad Copy: Craft compelling ad copy that includes engaging headlines, primary text, and descriptions designed to capture attention. Consider incorporating a Black Friday theme to make your offers stand out.
Highlight Special Discounts and Promotions: Emphasize any special discounts or promotions that are exclusive to Black Friday to encourage users to take action.
Verify Tracking Parameters: Ensure that your tracking parameters are correctly configured to monitor the performance of your campaign.
Check the Call to Action: Make sure your call to action is clear and effectively prompts users to take the desired action, like “Shop Now for Black Friday Deals!”
Confirm the Destination Link: Verify that the destination link directs users to the correct landing page or product, particularly those showcasing your Black Friday specials.

DPA Remarketing Campaign Checklist

The DPA (Dynamic Product Ads) Remarketing Campaign shares several common stages with the Conversion Remarketing Campaign, but it focuses more on product-specific ads and catalogs. Here are the key steps:

🔍 Review Pixel Setup: Begin by reviewing your pixel configuration to ensure effective tracking of user behavior on your Shopify store.
👥 Create Custom Audiences: Similar to the conversion campaign, define custom audiences based on user interactions, such as product viewers and all website visitors.
⚙️ Launch a Campaign with Optimal Settings: Set up your campaign using the best configurations tailored for product catalog ads, ensuring a strong foundation for success.
🛠️ Create Ad Sets Customized for Scenarios: Design ad sets based on specific scenarios, paying attention to how they will appeal to your audience.
🛒 Choose the Right Product Catalog: Select the product catalog that accurately reflects your inventory and aligns with the campaign’s goals.
💰 Set a Daily Budget: Establish a daily budget that matches your marketing goals and financial capabilities.
🎯 Identify the Relevant Remarketing Audience: Determine which audience segments will yield the highest engagement and conversions for your dynamic ads.
📲 Choose Ad Placements: If uncertain about placements, use Advantage+ for automated recommendations.
📝 Check Product Names, Descriptions, and Images: Verify that all product names, descriptions, and images are accurate, as these will serve as ad creatives.
🏷️ Highlight Special Discounts and Promotions: Clearly communicate any special offers to attract potential buyers.
✅ Verify Tracking Parameters: Ensure all tracking parameters are set accurately to evaluate the campaign's effectiveness.
🔗 Check the Call to Action: Confirm that your call to action is compelling and drives users toward conversion.
🔍 Verify Destination Links for Product Catalogs: Make sure that the destination link directs users to the correct product catalogs or landing pages.

AI Remarketing Campaign Checklist

When it comes to getting maximum results from a smaller budget during Black Friday, AI-powered remarketing offers a smart and efficient way to drive conversions.

AI advertising simplifies many aspects of campaign management, allowing you to focus on just strategic decisions. In this section of our Facebook Ads Remarketing Checklist, we'll explore how to set up an AI remarketing campaign and use it to increase sales during Black Friday.

Review Pixel Setup

Just like in traditional remarketing campaigns, it’s crucial to ensure that your pixel is correctly configured and tracking all necessary user interactions on your Shopify store.Because, p roper pixel setup allows the AI to access relevant customer insigths and optimize targeting for your Black Friday promotions.

Create a Campaign with Minimal Input

One of the main benefits of using AI for advertising is that it reduces the amount of manual work needed. Set up your Black Friday campaign by specifying basic parameters such as region, gender, age group, and your budget. The AI will handle the rest.

AI Chooses the Best Audience

Once the campaign is launched, the AI Ads will identify and select the best-performing audience segments for your Shopify store. By analyzing user behavior, it will continuously refine its targeting, ensuring that your ads reach those most likely to convert.

AI Optimizes Ad Placements

With AI, there’s no need to manually decide which placements will yield the best results. The system automatically chooses optimal ad placements, considering where your target audience is most active and engaged.

AI Creatives Automatically Generates From Product Catalogs

Images of blue fabric shoes, a winter jacket, a skirt, and a mug with writing, showcasing before and after versions of these Shopify products as AI creatives.

Creating ad creatives for each product in your catalog can be time-consuming.

With AI, this process is automated. The system will generate creatives based on your product catalogs. All you need to do is review and approve them.

We've written extensively about how AI Creatives work and how you can use them. For those interested, I'm sharing a few here.

AI Automatically Sets Up Headlines, Primary Text, and Descriptions

Based on the data from your product catalog, the AI will create compelling headlines, primary text, and descriptions tailored to your audience’s preferences. Simply review the suggested text to ensure it aligns with your overall marketing strategy.

AI Automatically Generates Special Discounts

AI can also optimize your pricing strategy by creating personalized special discounts for each product. These discounts will be automatically applied to your ads, helping you attract more customers during Black Friday.

SUMMARY

Your Shopify success during Black Friday isn’t about simply increasing your budget—it’s about using smarter strategies and adapting to the holiday rush.

If you’re ready to enhance your Black Friday campaigns with AI-powered solutions, schedule a FREE discovery meeting with us, the AI Ads Team & discuss how AI-driven remarketing can help you boost sales and maximize ROI.

Already convinced? Install AI Ads on Shopify today and take your Facebook ads remarketing to the next level!