The number of Facebook users has reached one-third of the people in the world. So many users are enough to tell why vital Facebook is for advertisers. Unfortunately, advertising on Facebook is not enough for a good advertising campaign. Thence, advertisers want to increase their ad performance on Facebook in order to run successful ad campaigns and improve sales. Here are 5 ways to boost the performance of Facebook Ads.
1 | Super Targeting
Facebook ads have three main targeting options: Basic Targeting, Retargeting, and Lookalike audience. In the first of these, the basic targeting, you can create an extract audience by determining the characteristics of the audience you will target, such as demographic, geographic, behavioral patterns, interests. At the same time, by combining your new audience with your lookalike audience, you can increase your success with an audience with a high conversion rate. Remember that super targeting is a wildcard that always earns you in advertising.
2 | Retargeting Campaign
Once, o friend of mine told me that visitor data is a gold mine. This is exactly the summary of the retargeting campaign. It is possible to complete the conversions and make your advertising strategy successful by targeting the audience that has visited your site before. However, you can still segment your visitors using an app like Enhencer to increase your ROAS by increasing conversions while reducing advertising costs.
3 | Budgeting
Budgeting is one of the critical steps of advertising, as the general purpose of advertising is to increase profits. Every brand wants to run the most effective advertising campaign for the least money. That's why a strategy can be created by determining targets and budgets. First of all, brands must decide between CPC (Cost Per Mille) or PPC (Pay for Per Click). Afterward, the target audience should be determined according to the budget. Thus, budgeting can increase advertising performances of Facebook Ads.
4 | Creative Optimization
The general purpose of advertisements is to persuade potential customers. Advertisements are designed to mobilize the audience, convince them to buy products, increase trust in the brand, etc. Especially, e-commerce advertisements on social media want to direct the audience to the site and complete the sale. The responsibility of this whole persuasion process lies in the design of the advertisement. The more creative content helps to convince the audience.
5 | A/B Test
Strategies may look good on paper, or you may be dreaming of producing very creative content and achieving success with a brand new target audience. However, testing the campaign's efficiency with an A/B test before running any campaign allows you to take more safety steps. In this way, you can try new things without losses and increase your Facebook ads performance.
Facebook ads' performance is one of the ways to a successful business, and we mentioned how to boost the performance of Facebook ads. To do all this, a coordinated marketing team is essential. In addition, platforms such as Enhencer that perform automatic segmentation with an AI-Based algorithm can be used in subjects such as target audience determination. Thus, you can move more comfortably to select the target audience with Enhencer and increase your Facebook ad performance by concentrating on other areas.
