E-commerce companies can increase their conversion rate with retargeting strategies. However, it is essential to gain new visitors and turn them into customers. In this way, targeting lookalike audiences brings new people who have the same interest and intentions as your audiences. Moreover, companies must already have a valuable audience to take advantage of lookalike audiences. Here the 3 tips to improve Facebook Lookalike Audiences' Performance:
Top Customers
It isn't easy to find a better target audience than your customers. It's hitting two targets with one arrow by finding similar best customers with a lookalike audience. So, companies can catch one of their dreams. There are two ways to target a lookalike of top customer audiences.
- Mailing Lists of Customers: You can set up your custom audiences with customers' mail lists.
- Offline Sources: Sometimes, companies can have offline data about the customers, such as phone numbers. Information about the top customers can be beneficial to find lookalike audiences.
Engagement Audiences
Content marketing is as crucial as digital marketing. On the other hand, it can be beneficial to digital advertising. In fact, people who are engaged with your brand already like your product. For example, companies retarget the audiences who watch the brand's videos for more than 25 seconds. After creating such custom audiences, it is possible to find lookalike audiences. Thus, engagements with videos, Instagram posts, or Facebook pages can provide better lookalike audiences.
Website Visitor
One of the most common tactics of online advertisement is to target website visitors. With lookalike audiences, companies can reach new people who like their visitors. However, website visitors include all kinds of people. There can be some people who are not interested any purchasing. On the contrary, Enhencer's AI-Based algorithm automatically segments the visitors. In this way, Enhencer offers top segments of visitors who are likely to buy. That is, Enhencer's audience can use to find lookalike audiences. Moreover, Enhencer's algorithm continuously analyzes visitors. Thus, companies can always get fresh and new audiences to reach lookalike audiences.
