Love Does Cost a Thing or Two
Love was definitely in the air this Valentine’s Day, and consumers were more than willing to show their
affection through their wallets.
In the USA alone the spending was $26B this Valentine’s Day 💘💰. That’s an increase of $2B from last
year.
As we saw a surge in spending, it was no surprise that online shopping was the go-to destination, with
e-commerce accounting for 35% of all purchases.
Clearly, e-commerce played a great role in this.
Early-bird shoppers were able to snag some deals and promotions, but half of the consumers opted to skip the
discounts and pay full price for their gifts.
The average spend increased to $192.80, up from $175.41 in 2022, and people were not only buying for
their significant others but
for their pets, coworkers, friends, classmates, or teachers. The top gifts included chocolates (57%), greeting
cards (40%), flowers (37%), an evening out (32%),
jewelry (21%), gift cards (20%), and clothing (19%).
What’s Valentine’s Day without roses, am I right? It turns out that approximately 250 million roses are
grown exclusively for this special occasion.
That’s a lot of roses. And most of them are imported from countries like Kenya, Columbia, and Ecuador.
Did you know that in the USA alone, people give out at least 145 million Valentine’s Day cards each year?
Yes, you heard us right, 145 million. And that’s not even counting the cards exchanged between kiddos in
classrooms across the country.
Now imagine the number the numbers when scaled to the worldwide stage.
No wonder why Hallmark ranks Valentine’s Day as the second most popular holiday for giving cards, coming in
right after Christmas!
Enhencer’s innovative contributions to e-commerce played a significant role in this year’s successful
Valentine’s Day shopping season.
🛍️💻 In this blog, we’ll explore Enhencer’s impact on the e-commerce industry during this romantic period.
What is Enhencer
Enhancer is an advanced and user-friendly AI-powered platform that provides an innovative solution to e-commerce advertising. By using sophisticated algorithms, Enhancer helps e-commerce companies to optimize their advertising campaigns, increase their conversion rate, and ultimately boost their Return On Ad Spend (ROAS). Enhencer automatically collects and analyzes website visitor data to create the most relevant and optimized target audience for all your marketing campaigns. With Enhencer, businesses don’t need to spend time and resources on manual data collection and analysis. The platform’s sophisticated AI algorithms do this automatically for the clients, providing them with the most accurate and up-to-date data to improve their e-commerce advertising efforts. Enhancer is a game-changer for e-commerce companies looking to take their advertising to the next level.
Enhencer Contribution
At Enhencer, we are proud to have played a key role in helping our clients maximize their advertising efforts during Valentine’s period. From February 1 to February 14, our AI-powered platform helped e-commerce businesses to target the right audience and increase their conversion rate.
- Enhencer used its sophisticated algorithms to analyze website visitor data and create optimized & precise target audiences for e-commerce marketing campaigns during Valentine’s period.
- Enhencer audiences were used in the campaigns, resulting in a targeted audience size of 13.8 Million Without Enhencer audiences, the general audience size would have been 41.2 Million.
- Enhencer’s clients saw an average ROAS of 20X and some of our clients saw a ROAS of more than 100X during Valentine’s period.
- The total revenue generated for Enhencer’s clients using Enhencer Audience was over $5 Million during Valentine’s period.
The Implications for the Advertisers
Tailored Audience
Tailored audiences allow you to aim your marketing efforts directly at the people who are most likely to
purchase your products or services.
This means higher conversion rates, happier customers, and a better return on investment. Without tailored
audiences,
businesses would have to cast a wide net with their advertising campaigns, hoping to catch the attention of
anyone who happens to be scrolling by.
This can be a costly and inefficient approach, as many of those people may not be interested in what you have to
offer.
By using tailored audiences, businesses can significantly reduce their campaign costs and maximize their Return
On Ad Spend (ROAS).
This is especially important during peak shopping seasons like Valentine’s Day when competition for ad space is
fierce and cost-per-click rates can be sky-high.
And that’s where Enhencer comes in! Our tailored audiences were a key factor in the success of our clients’
Valentine’s Day campaigns.
By using our sophisticated algorithms to hone in on the most promising audience, our clients in total were able
to reach a targeted audience of 13.8 Million people.
Without Enhencer’s help, that number would have been a whopping 41.2 Million — imagine all the
wasted ad spend!
By using Enhencer’s tailored audiences, our clients were able to stand out in a crowded marketplace with
personalized and relevant messages.
They captured the attention of the right customers at the right time, resulting in increased revenue and happier
customers.
It’s like we sprinkled some love potion on their marketing campaigns!
High ROAS
One of the great things about Enhencer is that it saves businesses time and effort by automatically collecting
and analyzing website visitor data.
Instead of manually collecting and analyzing data, Enhencer’s AI algorithms do this automatically for clients.
This gives businesses accurate and up-to-date information that they can use to improve their e-commerce
advertising efforts.
This feature makes Enhencer the perfect choice for businesses that want to take their advertising to the next
level without having to spend a lot of time and
resources on data collection and analysis. During Valentine’s period, Enhencer’s clients saw an average
return on ad spend (ROAS) of 20X, and
some clients even achieved a ROAS of more than 100X! This means that for every dollar they spent on
advertising,
they made an average of twenty dollars in revenue, and sometimes even more.
This incredible result demonstrates just how much Enhencer’s audience optimization can help businesses by
providing them with the most relevant and
optimized target audience for their marketing campaigns. By using Enhencer, businesses can achieve significant
returns on their advertising investments and
increase their revenue during critical shopping seasons like Valentine’s Day.
More Revenue
During Valentine’s period, Enhencer’s clients hit a home run with total revenue of more than $5 Million! This fantastic outcome demonstrates the impact Enhencer can have on a business’s bottom line. By using Enhencer’s advanced platform, our clients were able to make the most of their ad spending and drive revenue growth during a crucial time of year.
Consumers’ Points of View
Imagine if you could target the right audience and get more sales with a smaller budget, while consumers only
see ads for products they’re actually interested in.
That would be great for both consumers and advertisers, right? Enhencer is trying to create an advertiser and
consumer-friendly online ad system by helping e-commerce companies reach their most relevant audience using AI.
Valentine’s Day is one of the busiest and most lucrative times of the year for e-commerce businesses, especially
those selling romantic gifts, flowers, chocolates, and jewelry.
As a result, online advertising space during this period can become very saturated and costly for advertisers.
This is where Enhencer’s advertiser and consumer-friendly online ads ecosystem becomes even more important and
relevant.
Enhencer’s AI-based tool helps e-commerce companies reach their most relevant audience from their website
visitors, which is crucial during Valentine's period.
From the advertiser’s point of view, Enhencer eliminates the need to reach out to all website visitors,
thus reducing the campaign cost for the advertiser.
This means that even smaller companies can compete with larger corporations by reaching their targeted
audience with a lower budget.
From the consumer’s perspective, Enhencer’s tool reduces the number of ads they see on their online space,
making their shopping experience more pleasant and less overwhelming.
Consumers only see ads for products they are genuinely interested in, which saves them time and helps them make
more informed purchase decisions.
Furthermore, Enhencer respects and protects personal identifying data used for online advertising, which is
especially important during Valentine's period
when people may be buying gifts for their loved ones. This ensures that consumers’ privacy is safeguarded, and
they can trust the e-commerce businesses they’re purchasing from.
In summary, Enhencer’s advertiser and consumer-friendly online ads ecosystem are a win-win for both parties
during Valentine's period.
Advertisers can reach their target audience with a lower budget, while consumers have a better online shopping
experience and their privacy is protected.
Enhencer is working with hundreds of e-commerce companies worldwide and has created a profound ripple effect on
the e-commerce and online ads ecosystem.
By excluding irrelevant visitors, these companies saved a monstrous amount of money during this valentine's
campaign period, and
29 million people did not see irrelevant ads from these companies. Moreover, these companies prevented creating
any negative brand awareness and
annoyance by not showing ads to irrelevant people over and over. All this was possible without collecting a
single personal identifying data about the website visitors.
