Chakra | Purchase Propensity
Chakra wanted to prioritize their add to cart conversion and improve their targeting for potential customers. In order to do so, they needed to model and segment the website visitors' behaviors. While the conventional methods can take weeks or even months to construct any meaningful insights, Using Enhencer Chakra was able to accurately predict visitors' propensity to buy and segment their behavior for potential customers targeting.
Multinet | Churn Prediction
Multinet predicted their customers' churn likelihoods with a stunning accuracy of 98%. Enhencer's AI algorithm also provided Multinet with the customer segments containing customer behavior for churn; this enabled the company to create personalized marketing campaigns. Accurate churn prediction and customer behavior segments mean reaching out to the right customers with suitable marketing campaigns.