Averlo’s Success: Want Premium ROAS? Have It with AI

Lower costs without compromising on quality? Count us in!

Averlo, true to their slogan 'If you want it, have it', is a prime example. In this success story, we’ll explore how Averlo, in just two months, managed to significantly improve its ROAS and CPR with AI Ads. Let's get to know them first.

About Averlo: A Glimpse into Luxury Shopping

When it comes to luxury shopping, Averlo is a name that stands out in the crowd.

As an Australian luxury retailer, Averlo brings a unique blend of personalized service and access to exclusive designer brands. Since its humble beginnings in 2019 as a personal shopper and reseller, Averlo has become a go-to destination for those seeking a curated collection of authentic luxury items.

Founded and operated in Australia, Averlo has stayed true to its mission of offering top-notch customer service. With global partnerships, they work with certified international distributors to ensure every piece is as genuine and luxurious as it looks.

A Niche in the Luxury World

What makes Averlo special? It’s their knack for making luxury shopping feel personal.

Whether browsing online or being assisted by a personal shopper,you’re in for an experience tailored just for you.

Averlo isn’t just selling luxury items—they’re creating a bespoke shopping journey that connects you with the world’s most renowned designer brands.

Overcoming Challenges: The Road Before Enhencer

The personalized shopping journey is what sets Averlo apart from other luxury e-commerce platforms.

However, as the business grew, it became likely they would encounter new challenges in scaling this high-touch approach while maintaining cost-effectiveness.

Before partnering with Enhencer, Averlo’s marketing strategies had yielded good results but left room for improvement.

Their best performance metrics at the time were:

• a Cost Per Result (CPR) of $220
• and a Return on Ad Spend (ROAS) of 3.5

For an Australian luxury retailer aiming to deliver premium experiences while growing their business, these numbers showed they were hitting the limits of traditional methods.

The next step was clear…

How could they maintain the luxury shopping experience their customers expected while improving the efficiency of their digital advertising?

Averlo needed a smarter approach—one that could fine-tune their targeting and maximize the value of each interaction.

That’s when AI Ads became the answer, helping Averlo shift from its traditional strategies to a more data-driven, cost-effective marketing solution. Enhencer AI Ads offered exactly what they needed to scale their personalization efforts without sacrificing performance, setting the stage for even greater results.

Campaign Results with AI Ads: Turning Insights into Impact

The new goal was clear: to increase returns while maintaining the personalized touch Averlo is known for.

Using Enhencer’s AI tools, Averlo aimed to reduce ad spend while reaching more high-value customers. The results? Impressive, to say the least.

Audience Network Lookalike Results: Reaching the “Right” Customers

This strategy significantly boosted the campaign’s reach while keeping the focus on luxury shopping.

AI Remarketing Results: Turning Website Visitors into Customers

Remarketing has always been a powerful tool, but Enhencer’s AI Remarketing took it to the next level.

By targeting individuals based on the behavior of website visitors, the campaign successfully re-engaged potential customers who hadn’t made a purchase during their first visit.

With the AI remarketing campaign, Averlo witnessed a significant improvement in ROAS, rising from 3.5 to 6, a 70% increase.

Enhencer’s AI ensured that these returning visitors were re-engaged in a way that felt personalized, resulting in higher conversion rates and a stronger return on ad spend.

Cost Per Result (CPR) Reduction: Optimizing Ad Spend

One of the standout achievements of this collaboration was the significant reduction in Averlo’s Cost Per Result (CPR).

Before partnering with Enhencer, Averlo’s best CPR was $220. This figure dropped by nearly 41%, demonstrating significant cost savings and improved efficiency in their advertising efforts.

By optimizing Averlo’s ad spend and fine-tuning their campaigns, Enhencer’s AI not only increased the efficiency of their ads but also ensured that each dollar spent delivered maximum value.

This level of cost-efficiency was a game-changer, allowing Averlo to allocate their budget more strategically while maintaining their high standards in customer service and personalization.

A Closer Look at the Results: The Story Behind the Numbers

What These Results Mean?

Now, let’s break down what these impressive KPIs really mean for Averlo.

With these elevated returns on ad spend, Averlo not only enhanced its profitability but also solidified its marketing investment. Picture it this way: every dollar spent on ads is now yielding far more back than before.

This shift means more funds available for future campaigns, better inventory management, and, ultimately, a happier customer base.

Meanwhile, the reduced CPR of $130, down from $220, signifies that Averlo is now spending less to achieve the same—or even better—results.

AI Ads Impact on Industry-Specific Needs

So, how did Enhencer’s AI Ads work their magic, especially in the demanding luxury retail sector? This industry is all about personalization and high-quality experiences. Enhencer stepped up to the plate with an approach tailored to these exact needs.

Key features like audience targeting ensured that Averlo's ads reached high-value customers who truly resonate with their luxury offerings.

With dynamic remarketing, those who previously browsed but didn’t purchase were gently nudged back into the fold.

And let’s not forget cost optimization, which transformed their ad spend into a finely-tuned machine—every penny was maximized to its fullest potential. This isn’t just advertising; it’s strategic mastery tailored for luxury.

Final Thoughts

The partnership between Averlo and Enhencer was nothing short of a triumph!

Not only did AI Ads boost their KPIs, but they also empowered Averlo to scale their business during a critical campaign period.

Looking ahead, Averlo is excited about continuing their journey with AI Ads. They plan to leverage this innovative approach in future campaigns to further optimize their marketing performance and elevate the premium experiences they provide for their customers.

Testimonial

" Have had a pleasant experience with this app so far. From the get go I was attended to and was assisted with campaign and ads setup. Since then results have improved in comparison to my previous campaigns I ran myself on Meta. Although it has only been just over a week and there is still plenty of room to grow and scale, I can honestly say there has definitely been a performance increase. Gorkem has reached out to me personally on multiple occasions and even booked in a zoom call to go through the first week's results and to discuss their next steps in order to optimise my campaign for future success and scaling. The team has responded to all of my inquiries and are willing to help instantly. I will continue to monitor my results from the campaign with the team and hopefully come back and update this review with more positive feedback. Thank you Enhencer!"

– Averlo