50% Higher ROAS: Not Just Fragrance, Pure Performance.
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About Sorvella
Crafting Scents, Creating Moments: Meet Sorvella
With a philosophy that views perfume as an expression of one's story and emotions, Sorvella continues to grow, offering products that blend authenticity, class, and lasting impressions.
Even with a strong agency and satisfying results, once we started using Enhencer, we saw a clear difference. It started working immediately, and the results came fast: we saw up to 50% better performance in ROAS compared to our usual Advantage+ campaigns in the first month.
A Strategic Shift Toward Smarter, AI-Powered Growth
Thinking Ahead, Not Catching Up
They didn’t turn to Enhencer out of necessity — they chose it as a strategic move. Curious to explore Enhencer’s AI Ads, AI Audiences, and AI Creatives, they quickly realized this wasn’t just another marketing tool. It was a smarter way to scale
For Sorvella, it wasn’t about fixing what was broken. It was about leveling up intelligently, and Enhencer made that possible.
Smarter Targeting, Better Results
Boosting ROAS by 50% While Cutting Cost Per Purchase by 27%
Using the same ad budget, the Enhencer’s AI-Powered Advantage+ campaign delivered a return on ad spend nearly 50% higher than Facebook advantage + campaign. At the same time, thecost per purchase dropped by over 27%, making each conversion more cost-effective. It was a clear win - better results, no extra spend, and zero disruption to their current workflow.
Before we started working with Enhencer, we did a lot of research. We weren’t just looking for “another tool” — we really wanted to understand how their AI works, how the algorithms build audiences, what kind of data they use… everything.
What I really appreciated from a business perspective is that it didn’t feel risky. Enhencer guarantees both support and results. We have a real, responsive team guiding us through every step of the process.
From Reach to Revenue: Enhencer’s Impact on New Users
New Users: 17% higher ROAS compared to Interest + Lookalike groups.
Compared to traditional targeting methods, these AI-driven campaigns delivered a return on ad spend that was over 17% higher than Interest + Lookalike, proving their effectiveness in attracting new buyers while maintaining strong overall campaign performance. This enabled Sorvella to efficiently scale their customer acquisition efforts and continue growing their brand.
Summary
50% Higher ROAS
27% Lower CPR
17% Higher ROAS
Sorvella Perfume, a leading European fragrance brand, chose Enhencer as a strategic upgrade—not due to poor performance, but to stay ahead of the curve. With seamless Shopify integration and intuitive AI tools, they enhanced their existing Facebook Advantage+ campaigns without increasing budget or changing creatives. The result: nearly 50% higher ROAS and over 27% lower cost per purchase in the first month.
They also used Enhencer to target new audiences, using AI-powered lookalikes and interests. These New User campaigns delivered over 17% better ROAS than traditional methods, helping Sorvella scale efficiently. With strong support and quick impact, Enhencer proved to be a smart, low-risk way to boost both reach and returns.
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