Boosting Conversions and Revenue: Çitlekçi's Success with AI Ads
About Çitlekçi
Pioneering the Food Industry
By launching its e-commerce platform in 2019, Çitlekçi expanded its reach, delivering premium products swiftly and securely to both domestic and international markets. Sustainability, customer satisfaction, and innovation lie at the heart of its operations, driving its continued growth and success.
“In online commerce, knowing where, how, and on what you're spending is crucial. When you reach the right target audience with the right strategy, you realize the significant potential of e-commerce. Enhencer was the guide that showed us the right path in this regard.”
Boosting New Customer Acquisition with AI Ads
A 26% Cost Reduction and 82% More Sales
Revenue generation soared, with 97% higher ad revenue, reflecting the AI's ability to reach the right new audiences. Most notably, the return on ad spend (ROAS) was 46% higher. Consequently, the efficiency and profitability has improved using AI-Ads.
Tackling Profitability for Returning Customers
Delivering 31% More Profitability in Facebook Campaigns
Remarketing is essential for re-engaging potential customers, but it comes with significant challenges. Identifying the right audience and delivering relevant, timely ads that drive conversions can be both resource-intensive and uncertain.
Solution
The autumn campaign demonstrated how Enhencer's AI Remarketing transforms ad performance. Compared to the summer period, the cost per result was reduced by approximately 31%, reflecting a more efficient use of the advertising budget.
Most impressively, profitability soared, with the return on ad spend (ROAS) increasing by 45%, underscoring Enhencer's ability to drive both cost savings and significant revenue growth simultaneously.
When you run ads in e-commerce, the scale of the operation changes instantly. Enhencer made things much easier for us at this point. Since these individuals were already trying to reach our products, Enhencer helped us effectively tap into this audience. As a result, we began to see a significant increase in our sales.
Achieving More with the Same Budget
Generating 79% Higher Ad Revenue for Returning Customers
Ad Campaign Sales were over 4 times higher for AI Remarketing. Furthermore, the return on ad spend (ROAS) for AI Remarketing was more than 4 times higher than social media engagers and nearly 5 times higher than website visitors + add to cart.
The Ad Revenue generated by AI Remarketing also saw a significant increase, with a boost of over 79% compared to both social media engagers, website visitors, and add-to-cart combined.
Summary
82% More Ad Sales
31% Lower CPR
79% More Ad Revenue
Çitlekçi, a leading Turkish retail chain, partnered with Enhencer to enhance its digital marketing strategy using AI Ads. By leveraging AI Lookalike Audiences, Çitlekçi achieved a remarkable 82% increase in ad campaign sales for their Facebook New User Campaign, along with a 31% reduction in cost per result for their Facebook Remarketing Campaign.
Additionally, the campaign generated 79% higher ad revenue, showcasing the efficiency and effectiveness of AI-driven targeting. Beyond these KPIs, Enhencer's solution enabled Çitlekçi to focus ad spend on high-intent users, driving long-term growth and maximizing their marketing potential in a competitive market.
I believe that companies engaged in e-commerce must keep up with digital marketing and advancing technologies. They should dedicate substantial time and resources to innovation and R&D.
For us, Enhencer is the right partner in this journey. I would definitely recommend Enhencer to other e-commerce brands.
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