Türkiyenin en büyük kuruyemiş, lokum, kahve ve çikolata üreten perakende firmalarından, Tunçlar Holding’e bağlı Çitlekçi marka logosu.

Boosting Conversions and Revenue: Çitlekçi's Success with AI Ads

Use Cases button showing customer acquisition, remarketing, and budget optimization.
Use Cases
Customer Acquisition, Remarketing, Budget Optimization
An Industry button that represents the brand's sector featured in the success story.
Industry
Food and Beverages, Retail
82% More Sales
Facebook New User Campaign
31% Lower Cost Per Result
Facebook Remarketing Campaign
79% Higher Ad Revenue
Facebook Remarketing Campaign
İçinde Çitlekçi'nin taze fıstıklı, fındıklı ve cevizli çikolataları olan hediyelik şık tasarım kutusu ve marka logosu.

About Çitlekçi

Pioneering the Food Industry

Çitlekçi is one of Turkey's leading retail chains specializing in nuts and dried fruits, renowned for its quality and trust since its establishment in 1995. Çitlekçi has become a pioneer in the sector, offering fresh and high-quality products through both its physical stores and digital platforms.

By launching its e-commerce platform in 2019, Çitlekçi expanded its reach, delivering premium products swiftly and securely to both domestic and international markets. Sustainability, customer satisfaction, and innovation lie at the heart of its operations, driving its continued growth and success.
Since 1995Since 1995
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“In online commerce, knowing where, how, and on what you're spending is crucial. When you reach the right target audience with the right strategy, you realize the significant potential of e-commerce. Enhencer was the guide that showed us the right path in this regard.”

Levent Karabıyık
E-Commerce Director @ Çitlekçi
Çitlekçi Mağazacılık Gıda Anonim Şirketi e-ticaret ve online satış müdürü Levent Karabıyık fotoğrafı.


Çitlekçi küçük lokumlu bisküvileri ve Instagram logosu, markanın yapay zeka kullanarak sosyal medya pazarlamasını ve online satışlarını nasıl arttırdığını temsil eden tasarım.

Boosting New Customer Acquisition with AI Ads

A 26% Cost Reduction and 82% More Sales

The impact during the summer period of 2024 was nothing short of phenomenal. For Facebook's new User Campaigns, Enhencer's AI Lookalike audiences delivered a 26% lower cost per result, optimizing ad spending while achieving 82% more ad campaign sales than broad audiences.

Revenue generation soared, with 97% higher ad revenue, reflecting the AI's ability to reach the right new audiences. Most notably, the return on ad spend (ROAS) was 46% higher. Consequently, the efficiency and profitability has improved using AI-Ads.

  • 26% Lower Cost Per Result
  • 82% More Ad Campaign Sales
  • 97% Higher Ad Revenue
  • 46% Higher ROAS

    • Tackling Profitability for Returning Customers

    Delivering 31% More Profitability in Facebook Campaigns

    A smartphone screen displaying Turkish delight and desserts like ballı fıstıklı sarma.
    Problem

    Remarketing is essential for re-engaging potential customers, but it comes with significant challenges. Identifying the right audience and delivering relevant, timely ads that drive conversions can be both resource-intensive and uncertain.

    Solution

    The autumn campaign demonstrated how Enhencer's AI Remarketing transforms ad performance. Compared to the summer period, the cost per result was reduced by approximately 31%, reflecting a more efficient use of the advertising budget.

    Most impressively, profitability soared, with the return on ad spend (ROAS) increasing by 45%, underscoring Enhencer's ability to drive both cost savings and significant revenue growth simultaneously.
    Quote Icon

    When you run ads in e-commerce, the scale of the operation changes instantly. Enhencer made things much easier for us at this point. Since these individuals were already trying to reach our products, Enhencer helped us effectively tap into this audience. As a result, we began to see a significant increase in our sales.

    Levent Karabıyık
    E-Commerce Director @ Çitlekçi
    Taze badem, karışık kuruyemiş, Dubai çikolatası için antep fıstığı ezmesi, klasik lokum gibi en iyi Çitlekli ürünleri.

    Achieving More with the Same Budget

    Generating 79% Higher Ad Revenue for Returning Customers 

    In the November 2024 campaign, Enhencer's AI Remarketing significantly outperformed both social media engagers and website visitors + add to cart audiences, despite all segments having a similar budget allocation. The cost per result for AI Remarketing was nearly 80% lower.

    Ad Campaign Sales were over 4 times higher for AI Remarketing. Furthermore, the return on ad spend (ROAS) for AI Remarketing was more than 4 times higher than social media engagers and nearly 5 times higher than website visitors + add to cart.

    The Ad Revenue generated by AI Remarketing also saw a significant increase, with a boost of over 79% compared to both social media engagers, website visitors, and add-to-cart combined.
  • 80% Lower Cost Per Result
  • 4x Higher Ad Campaign Sales
  • 5x Higher ROAS for AI Remarketing
  • 79% Higher Ad Revenue

    • Summary

    82% More Ad Sales

    Reached new customers and expanded the market

    31% Lower CPR

    Increased profitability for ad campaigns with same budget.

    79% More Ad Revenue

    Shows the precision targeting capability of AI Ads

    Çitlekçi, a leading Turkish retail chain, partnered with Enhencer to enhance its digital marketing strategy using AI Ads. By leveraging AI Lookalike Audiences, Çitlekçi achieved a remarkable 82% increase in ad campaign sales for their Facebook New User Campaign, along with a 31% reduction in cost per result for their Facebook Remarketing Campaign.

    Additionally, the campaign generated 79% higher ad revenue, showcasing the efficiency and effectiveness of AI-driven targeting. Beyond these KPIs, Enhencer's solution enabled Çitlekçi to focus ad spend on high-intent users, driving long-term growth and maximizing their marketing potential in a competitive market.

    Quote Image

    I believe that companies engaged in e-commerce must keep up with digital marketing and advancing technologies. They should dedicate substantial time and resources to innovation and R&D.

    For us, Enhencer is the right partner in this journey. I would definitely recommend Enhencer to other e-commerce brands.

    Levent Karabıyık
    E-Commerce Director @ Çitlekçi
    The Çitlekçi brand logo, one of Turkey's best producers of nuts, Turkish delight, Dubai chocolate, pistachio butter, Turkish coffee, and chocolate.

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