%80 ROAS Growth in Just 3 Months with AI Ads
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About Hakan Mücevherat
Leader in Fashionable Accessories
One of our biggest challenges was maintaining the strong reputation we built in our physical stores and bringing that same level of trust and quality to the digital world, all while connecting with the right audiences. At Hakan Mücevherat, our goal went beyond a purely sales-driven approach. We aimed to deliver our brand to the right audiences as quickly as possible and leave a lasting impression.
Facebook Ads Success
38.7% More Profitability & 64.3% ROAS Uplift
By switching to AI-driven targeting, Hakan Mücevherat refined their approach, ensuring their ad spend delivered smarter, more efficient results.
- 38.7% lower cost per result → More conversions with the same budget.
- 64.4% more ROAS → Higher return on every ad dollar spend.
Beyond Social Media Behavior
The Power of Action-Based Targeting
Let’s discuss the reasons behind the results of these two ad performances. Do you think the successful campaign spent more money? Absolutely not. The secret here is targeting the right audience. Facebook’s broad targeting, based on social media behavior, may not deliver the expected results for some e-commerce businesses.
Solution
This is where AI Audience Network come in—it target based on action-based behavior, connecting you with customers who are actively searching for products like yours on other e-commerce platforms. This means Hakan Mücevherat’s ads reached customers who were already looking for jewelry, not just scrolling through their feeds.
During this process, we decided to collaborate with Enhencer to identify the right target audiences in the shortest time possible and develop tailored advertising strategies to increase our brand awareness.
Turning Website Visitors into Sales
62.8% Lower CPR & 81% ROAS Boost with Remarketing
With AI remarketing, Hakan Mücevherat didn’t just bring back visitors—they converted them into loyal customers. In short, brands using AI remarketing gain the ability to effectively filter their targeting.
- 62.8% lower cost per result → More profitability with the same ad spend.
- 81% ROAS increase → By not wasting ad budget on irrelevant website visitors.
Summary
64.4% Higher Returns
62.8% Lower CPR
81% Higher Ad Returns
Hakan Mücevherat’s journey with Enhencer’s AI Ads demonstrates how the right tools can transform digital marketing. By moving beyond traditional methods and embracing action-based targeting, they achieved remarkable results, including a 38.7% reduction in cost per result, 64.4% more sales, and an 81% boost in ROAS.
In just three months, Hakan Mücevherat doubled their sales, proving that the power of data-driven strategies and smart marketing can truly transform results. Their success isn’t just about numbers—it's a story of how a trusted brand adapted to the digital world, embraced innovation, and connected with customers more effectively than ever before. For Hakan Mücevherat, this is just the beginning.
With Enhencer’s data-driven analytics and smart advertising solutions, we managed to double our brand awareness and sales in just three months. This rapid and effective growth is a testament to our brand’s commitment to customer satisfaction and our dedication to delivering high-quality service.
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