Stylish gold bracelet design with nude pearl and seashell accents, featuring Roman numeral patterns.
Hakan Mücevherat Logo

%80 ROAS Growth in Just 3 Months with AI Ads

A woman's hand with white nail polish holding a pair of authentic Turkish gold butterfly-shaped earrings.
Use Cases
Customer Acquisition, Remarketing, Budget Optimization
industry image
Industry
Accessories, Jewelry
64.4% Higher Returns
Facebook New User Campaign
62.8% Lower Cost Per Sale
Overall Campaigns
81% Higher Returns
Facebook Remarketing Campaign
A woman's hand with white nail polish holding a pair of authentic Turkish gold butterfly-shaped earrings.

About Hakan Mücevherat

Leader in Fashionable Accessories

Hakan Mücevherat is a leading brand in the jewelry industry, renowned for its 45-year legacy of trust, quality, and customer satisfaction. With decades of exceptional craftsmanship, elegant designs, and a service philosophy built on reliability, Hakan Mücevherat has earned its place as the top choice for customers. Recognizing the shift in consumer habits, the brand sought to extend its strong presence from physical stores to the digital world. Three years ago, they launched their online sales platform, hakanmucevherat.com, to bring their trusted services and exquisite collections to a broader audience. 
Since 1995Since 1999Since 2001 hakanmucevherat.com
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One of our biggest challenges was maintaining the strong reputation we built in our physical stores and bringing that same level of trust and quality to the digital world, all while connecting with the right audiences. At Hakan Mücevherat, our goal went beyond a purely sales-driven approach. We aimed to deliver our brand to the right audiences as quickly as possible and leave a lasting impression.

Hakan Mücevherat
Close-up of a woman's neck wearing three different minimalist gold necklaces.


A woman's wrist wearing a heart-shaped gold bracelet with blue floral designs, perfect for young adults.

Facebook Ads Success

38.7% More Profitability & 64.3% ROAS Uplift  

Hakan Mücevherat decided to take a new approach to Facebook Ads. Until then, they had been using Broad + Interest Targeting, but they wanted to see if a more data-driven method could bring better results. That’s when they started using Enhencer’s AI Audience Targeting. Instead of relying on broad interest categories, they began targeting users actively looking for similar products. The results?

By switching to AI-driven targeting, Hakan Mücevherat refined their approach, ensuring their ad spend delivered smarter, more efficient results.
  • 38.7% lower cost per result → More conversions with the same budget.
  • 64.4% more ROAS → Higher return on every ad dollar spend.

    • Beyond Social Media Behavior

    The Power of Action-Based Targeting

    Online sale of 14-karat gold full-circle white rings on Hakan Jewelry's website, showcasing a smartphone for easy shopping.
    Problem

    Let’s discuss the reasons behind the results of these two ad performances. Do you think the successful campaign spent more money? Absolutely not. The secret here is targeting the right audience. Facebook’s broad targeting, based on social media behavior, may not deliver the expected results for some e-commerce businesses.

    Solution

    This is where AI Audience Network come in—it  target based on action-based behavior, connecting you with customers who are actively searching for products like yours on other e-commerce platforms. This means Hakan Mücevherat’s ads reached customers who were already looking for jewelry, not just scrolling through their feeds.
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    During this process, we decided to collaborate with Enhencer to identify the right target audiences in the shortest time possible and develop tailored advertising strategies to increase our brand awareness.

    Hakan Mücevherat
    Collage of products from Hakan Jewelry, a renowned Turkish gold jewelry brand.

    Turning Website Visitors into Sales

    62.8% Lower CPR & 81% ROAS Boost with Remarketing 

    Hakan Mücevherat decided to simultaneously use AI-powered audience targeting and remarketing strategies. Previously, they had been relying on Product Viewers and Instagram Engagers to reach their target audience, but with this new approach, they aimed to further improve their results. But was this approach truly capturing high-intent shoppers? With Enhencer AI Remarketing, they shifted focus to potential customers who had shown strong purchase intent on their website.

    With AI remarketing, Hakan Mücevherat didn’t just bring back visitors—they converted them into loyal customers. In short, brands using AI remarketing gain the ability to effectively filter their targeting.
  •  62.8% lower cost per result → More profitability with the same ad spend.
  •  81% ROAS increase → By not wasting ad budget on irrelevant website visitors.

    • Summary

    64.4% Higher Returns

    Reached new customers and expanded the market.

    62.8% Lower CPR

    Increased the profitability of the ad campaigns using the same budget.

    81% Higher Ad Returns

    Shows the precision targeting capability of AI Ads

    Hakan Mücevherat’s journey with Enhencer’s AI Ads demonstrates how the right tools can transform digital marketing. By moving beyond traditional methods and embracing action-based targeting, they achieved remarkable results, including a 38.7% reduction in cost per result, 64.4% more sales, and an 81% boost in ROAS.

    In just three months, Hakan Mücevherat doubled their sales, proving that the power of data-driven strategies and smart marketing can truly transform results. Their success isn’t just about numbers—it's a story of how a trusted brand adapted to the digital world, embraced innovation, and connected with customers more effectively than ever before. For Hakan Mücevherat, this is just the beginning.

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    With Enhencer’s data-driven analytics and smart advertising solutions, we managed to double our brand awareness and sales in just three months. This rapid and effective growth is a testament to our brand’s commitment to customer satisfaction and our dedication to delivering high-quality service.

    Hakan Mücevherat
    The Hakan Mücevherat brand logo, one of Turkey's best producers of nuts, Turkish delight, Dubai chocolate, pistachio butter, Turkish coffee, and chocolate.

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