Infectious Clothing Company logo – Australia’s leading provider of stylish and functional medical scrubs for healthcare professionals.
Infectious brand logo - Leading digital marketing agency

Infectious Clothing Success Story: Revenue Growth with AI Ads

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Use Cases
Remarketing, Budget Optimization
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Industry
Medical Clothing, Apparel
65.6% Lower Cost Per Sale
Facebook Remarketing Campaign
4.69x More Sales
Facebook Remarketing Campaign
187.9% Higher Returns
Facebook Remarketing Campaign
A healthcare professional wearing high-quality medical scrubs by Infectious Clothing Company, a renowned brand for dental clinics, aged care, veterinary practices, medical imaging centers, and beauty therapy.

About Infectious

Making People Feel Great At Work 

For more than two decades, Infectious Clothing Company has been a trusted partner to healthcare professionals across Australia. Their journey began in 2001 when emergency nurse Pete Doran identified a need for more functional, durable, and professional-looking medical scrubs.

Since then, Infectious has transformed outdated scrubs into stylish, comfortable, and modern designs that healthcare workers wear with pride. They’ve shown that scrubs aren’t just for the operating room but a crucial part of daily work life.

Despite growing competition, Infectious remains Australia's original and leading scrub supplier. From individual professionals to large hospitals, they provide uniform solutions for diverse sectors, including dental clinics, aged care, veterinary practices, medical imaging centers, and beauty therapy.
Since 2001Since 2001Since 2001 www.infectious.com.au
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We’ve been selling online for over twenty years, and e-commerce has constantly evolved. Some of the primary challenges we face include increasing competition, rising ad costs, and changes in platform algorithms that affect visibility. To address these, we’ve refined our ad strategies and leveraged AI tools like Enhencer.

Pete Doran
Founder and Managing Director @ Infectious Clothing
Pete Doran, Founder and Managing Director of Infectious Clothing Company, smiling – the pioneer behind Australia’s best medical scrubs since 2001.
A curly-haired nurse wearing a purple medical scrub, showcasing Infectious Clothing’s Facebook Ads campaign for boosting online sales and customer engagement.

Profitable Remarketing Campaigns with AI Advertising

A 65% Cost Reduction and 187% More Sales

Infectious has not only revolutionized medical scrubs but also embraced a strong online presence. In 2024, they launched a remarketing campaign using Facebook Ads, which delivered decent but limited outcomes. Seeking greater efficiency and impact, they decided to collaborate with Enhencer AI Ads.

Infectious achieved a 65.6% lower CPR by using AI remarketing and advanced targeting strategies, significantly reducing their ad spending per conversion. Additionally, their ROAS saw an impressive 187.89% increase, nearly tripling thanks to highly relevant and personalized ads. This improvement didn’t just translate to better campaign numbers, it led to a substantial boost in overall profitability.
  • 65.6% Lower Cost Per Result
  • 187.9% More ROAS

    • Beyond the Numbers

    What Does This Success Story Tell Us?

    Smartphone screen displaying e-commerce platform for medical scrubs, featuring the text: ‘Quality Cherokee scrubs at affordable prices’ by Infectious Clothing Company.
    Short-Term Wins: Reaching the Right People

    AI Ads helps Infectious connect with healthcare workers who've already shown interest in their products. Instead of generic ads, AI makes sure interested customers looking for comfortable scrubs see exactly what they need. This means less wasted ad spending and more sales right away. Plus, AI Remarketing reminds potential customers about Infectious's quality and style, leading to quicker purchases.

    Long-Term Vision: Building a Strong Community

    AI helps Infectious understand what healthcare professionals want. It makes customers feel valued, leading to loyalty. AI Ads also help Infectious spot trends, so they can stay ahead of the game and keep offering innovative scrubs. Ultimately, AI Advertising helps Infectious build a community of healthcare workers who feel great in their workwear and see Infectious as their trusted brand.
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    We were looking for ways to improve our advertising efficiency without increasing costs. Enhencer stood out for its AI-driven approach, which promised to identify high-converting audiences more effectively. Given the rising costs of digital advertising, we wanted a data-driven way to optimise targeting, so we decided to try Enhencer.

    Pete Doran
    Founder and Managing Director @ Infectious Clothing
    Infectious Clothing Company logo with a diverse group of male and female nurses and doctors wearing colorful, black, and patterned medical scrubs for healthcare professionals.

    Growing Sales and Revenue with AI Remarketing

    Generating 4.64x  Higher Ad Revenue for Returning Customers

    Infectious not only reduced costs but also achieved remarkable growth in sales and revenue through AI-powered remarketing campaigns. Their campaigns with Enhencer AI Ads led to a 368.6% increase in online sales, translating to 4.69 times more purchase compared to previous periods.

    Similarly, their revenue saw a staggering 364% growth, multiplying by 4.64 times. This impressive performance boosted both short-term profitability and long-term growth goals for the brand.
  • 4.69x Sales Growth
  • 4.64x Revenue Increase

    • Summary

    4.69x More Ad Sales

    Reached existing customers and improved retargeting.

    65.6% Lower CPR

    Increased the profitability of the ad campaigns using the same budget.

    187.9% Higher Ad Returns

    Shows the precision targeting capability of AI Ads

    AI advertising allowed Infectious to target their audience with precision, optimizing ad spending and accelerating purchase decisions. With a specialized customer base of healthcare professionals, AI Ads empowered the brand to better understand their needs, fostering loyalty and encouraging repeat purchases.

    By adopting AI remarketing strategies, Infectious achieved more than just improved ad performance; they saw lower costs, higher sales, and significant revenue growth. So much so that Infectious now relies exclusively on Enhencer's remarketing for their advertising efforts.

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    E-commerce advertising is becoming more competitive, and AI-driven tools like Enhencer offer a way to refine strategy and maximise return on investment. It’s not just about spending more—it’s about spending smarter. For businesses looking to scale efficiently, it’s worth testing.

    Pete Doran
    Founder and Managing Director @ Infectious Clothing
    The Infectious brand logo, one of the leading digital marketing agencies in the world.

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