Resources

Our main priority was to Increase the ROAS and decrease the marketing cost for our Facebook ads campaigns. One way to achieve this was to target and advertise to audiences who were more likely to purchase something from our website. After the quick integration, Enhencer improved our Facebook ads marketing campaign performance like Conversion Rate and increased our website traffic. Enhencer has become an integral part of our marketing strategy.

We use Enhencer to optimize the campaigns on 1-to-1 channels. Our goal is to make the right product communication from the right channel to the right user through these channels. Enhencer has made the whole user targeting process so simple thus we can determine category based purchase propensities for each customer easily. Enhencer not only contributes greatly to improving our KPIs, but also increases our efficiency.

The propensity to Buy model and its accurate predictions have boosted the additional sales on our online platform. Thanks to Enhencer's AI algorithm, we have started to engage each website visitor more than we previously ever could as we now have website visitors' behavior segments. All these have helped us improve our sales figures and saved up an enormous amount of our time that we can invest elsewhere. They have set a new standard for the propensity to buy predictions, and we, as a firm, are happy to collaborate and grow alongside them.

Enhencer has become an everyday tool for us to rely on to analyze our customers' journeys. As a marketing department, we love using Enhencer to explore customer segments, their behaviors and design the perfect personalized campaigns. Pair this with their accurate churn predictions, and you will not need anything else to target the right customer before they churn. Thanks to Enhencer, we are able to reach out to these customers and retain them, resulting in a considerable influx of lost revenue.