Introduction
Winter is coming, and so are Black Friday and Cyber Monday. ❄️
While busy prepping your inventory, it’s easy to forget the other important parts of running your Shopify store.
From marketing and customer support to inventory planning and fulfilling orders, there's a lot to manage. Thankfully, there are plenty of Shopify tools out there to help you handle it all.
In this blog, I’ll walk you through some of the best tools & apps to get your Shopify store ready for a smooth and successful BFCM season.
We've done our best to create a diverse list by incorporating our experiences and selecting the top 10 Shopify app recommendations for 2024. In this article, we'll discuss and suggest these 10 practical and smart apps:
- Nestscale
- Pagefly
- Enhencer AI Ads
- OptinMonster
- Klaviyo
- Tidio
- Appikon is Back in Stock
- Smile.io
- TikTok Shopify app
- Octane AI: Advanced Quiz Maker
1. Nestscale: Maximize Sales at Every Customer Touchpoint
NestScale offers a suite of solutions to help e-commerce stores manage the hectic pace of Black Friday and Cyber Monday more effectively.
- NestAds. Provides real-time insights into campaign performance, enabling you to optimize your ad spend and see which marketing strategies work during high-traffic periods.
- NestDesk. Centralizes all customer inquiries in one place, enabling quick responses during busy times like Black Friday.
- NestSend. Automates email marketing, making it easier to promote Black Friday deals and keep customers engaged.
- NestWidget. Adds customizable features to your site, like pop-ups or countdowns, to boost conversions.
- NestAffiliate. Helps expand your reach by managing affiliate programs and driving.
📌 For more details, check out the NestScale Shopify App [here].
2. Pagefly: Build Beautiful, High-Converting Pages Without Coding
Your Black Friday deals need to stand out, which means having dedicated, high-converting landing pages. Pagefly makes this easy, even if you don’t know a line of code. With its drag-and-drop functionality, you can design custom landing pages tailored to your deals—whether it’s a flash sale or a limited-time offer.
A good landing page isn’t just about looks; it’s about conversions. And Pagefly gives you the tools to build pages that load fast, are mobile-friendly, and guide customers toward making a purchase.
3. Enhencer AI Ads: Ad Campaigns Made Easy with AI
Using AI Ads to maximize BFCM sales on Shopify is the best move you can make in terms of ROAS. Imagine having a smart assistant that knows exactly who to target with your Black Friday ads.
That’s what Enhencer AI Ads will do for you ➡️ Using machine learning to analyze your customer’s behavior and create ad campaigns that reach the right audience.
Whether it's AI retargeting customers who’ve visited your store but didn’t make a purchase or finding new potential buyers with AI Lookalike Audiences, Enhencer’s AI can do the heavy lifting.
Read about how businesses have increased their revenue using Enhencer AI Ads.
📌Check out the Enhencer AI Ads Shopify App to see how you can achieve similar results.
4. OptinMonster: Grow Your Email List and Convert Visitors
When customers visit your site during Black Friday, you don’t want to lose them after they leave. OptinMonster helps you capture their attention—and their email addresses—before they go.
With powerful pop-ups, slide-ins, and exit-intent forms, OptinMonster is turning casual browsers into subscribers. This way, even if they don’t buy immediately, you can follow up with personalized Black Friday offers and promotions.
Growing your email list isn’t just about increasing sales on BFCM; it’s about building a connection that lasts long after the weekend is over. And it seems like Optinmonster knows it.
5. Klaviyo: Personalized Email Marketing at Scale
Black Friday is about timing, but it is also about personalization. Klaviyo helps you send the right message to the right person at the right time.
Whether it’s a reminder about an abandoned cart, a personalized offer based on browsing history, or an exclusive discount for your most loyal customers, Klaviyo makes it easy to craft emails that feel like they’re made just for them.
Plus, its powerful analytics give you insights into what’s working and what’s not, so you can continually improve your campaigns. Email marketing is one of the most effective channels during BFCM—make sure you’re doing it right with Klaviyo.
6. Tidio: Real-Time Customer Support
The faster you can answer your customers' questions, the more likely they are to complete their purchase, especially during high-traffic times like Black Friday.
Tidio lets you offer real-time chat support directly on your site, so when a customer has a question about a deal or shipping, they can get an answer instantly.
You can also set up automated responses for common questions, so even when your team is busy, no one is left waiting. With Tidio, you can keep the conversation flowing, reduce cart abandonment, and ensure no sale slips through the cracks because of a missed question.
7. Appikon – Back in Stock: Notify Customers When Products are Back
Black Friday can sometimes mean items sell out faster than expected.
When that happens, Appikon steps in by automatically notifying customers when products are back in stock. You can set it up so customers get an email or SMS as soon as their favorite item is available again, ensuring you don’t lose out on potential sales.
It’s a simple but powerful tool to keep the excitement going, even when stock runs low. With Appikon, you’re not just restocking products—you’re restocking opportunities for sales.
8. Smile.io - Boost Customer Retention During BFCM
While increasing traffic and conversions is crucial during Black Friday and Cyber Monday, retaining those customers post-sale is just as important. This is where Smile: Loyalty & Rewards comes in. By offering points, VIP programs, or rewards for purchases, Smile encourages repeat buying and fosters customer loyalty.
With Smile, you can reward your shoppers with points, VIP perks, or special rewards every time they make a purchase. During BFCM, this means giving them an extra reason to return long after the sales are over. Maybe it’s exclusive discounts, or points they can redeem for future purchases—whatever fits your brand.
9. TikTok Shopify App: Reach a Younger Audience with Engaging Ads
TikTok has quickly become a major player in e-commerce, especially among Gen Z shoppers. With the TikTok Shopify app, you can create and manage ad campaigns directly from your Shopify dashboard, reaching millions of potential customers on the platform.
Whether you’re launching viral video campaigns or targeting niche audiences with specific Black Friday deals, TikTok’s ad platform gives you the creative tools to do it.
In a season where every impression counts, using TikTok could be your key to unlocking a whole new group of engaged shoppers.
10. Octane AI: Personalized Product Recommendations through Quizzes
Personalization is key during Black Friday and Cyber Monday, and Octane AI helps you achieve it with interactive quizzes that recommend products based on customer preferences.
This tool can make the shopping experience feel more tailored, guiding customers toward products that match their needs and interests. By doing so, you increase the likelihood of a sale and make the shopping process more enjoyable. Whether it’s a gift guide or a product-matching quiz, Octane AI adds a layer of interactivity that keeps customers engaged and ready to buy.
Summary
As the winter chill sets in, it’s time to prepare for the excitement of Black Friday. Getting your Shopify store ready can feel overwhelming, but you don’t have to tackle it alone.
The right tools can help ease the load and create a smoother shopping experience for your customers. From NestScale’s helpful marketing insights to Pagefly’s user-friendly landing pages and Enhencer AI Ads’ targeted advertising strategies, each tool brings something special to the table.
By incorporating these solutions into your workflow, you can not only make the most of this busy season but also foster genuine connections with your customers that last beyond the holiday rush.
Start Using AI Ads today to prepare early for Black Friday!
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