A summary of what’s to come
As a disclosure, we are not covering the developer updates like codes, extensibility, and new script options, and all the developer experience changes for this blog.
Conversion
Powering more complex products and attributes
Shopify has recently undergone a significant enhancement, revolutionizing the listing and discovery process for all
products, including the most intricate ones. This substantial update represents the most extensive transformation to
our product model in over a decade. Among the notable improvements are a new application designed for merchandising
products available in multiple colors and styles, a revamped product taxonomy, and other enhancements.
- Shopify Combined Listings: Streamlines the merchandising of products available in multiple colors or styles through a unified parent listing. Each variation within this consolidated listing maintains its distinct description, media gallery, and URL. This feature is exclusively available for Shopify Plus users.
- Rich attributes for each product category: Experience the enhanced taxonomy on Shopify that meticulously associates each standard product category with a comprehensive set of attributes. This improvement simplifies the product creation, classification, and organization processes while also automating the generation of variants.
- APIs supporting up to 2,000 variants per product: Introducing new product APIs from Shopify, designed to unleash the potential of your product catalogs. Now, with the capacity to support up to 2,000 variants per product, these APIs are tailored to enhance the handling of more intricate and expansive catalogs. Currently available in developer preview, with plans to roll out to select businesses in 2024.
Smarter search that better understands a customer’s intent
Introducing Semantic Search, a cutting-edge AI-powered storefront search feature designed to transcend traditional
keyword matching. This innovative technology delves deeper into understanding the intent behind a customer’s search,
allowing users to employ more natural words and phrases. The result? A more refined and relevant set of search
outcomes, enriching the customer experience. Exclusively available for Shopify Plus users.
- Swatch Filters for Visual Precision: Discover the latest in the Search & Discovery app as swatch filters make their debut. Now, customers can easily find products based on specific colors, patterns, or materials, enhancing the visual appeal of your Collection and search result pages.
- Tailored Filter Logic for Personalized Results: Tailored Filter Logic for Personalized Results: Customize filter logic to enable customers to discover products that match multiple values, such as jackets that are both “waterproof” and “insulated.” Plus, choose how filters are displayed, providing a more personalized and engaging shopping experience. Stay tuned for these exciting enhancements to elevate your Shopify store’s search functionality!
Shopify Subscriptions app now in full release
Boost customer lifetime value and ensure predictable revenue by providing your products as subscriptions using
Shopify’s latest free subscriptions app. Effortlessly set up and oversee subscriptions right from your Shopify
admin, offering customers the convenience to adjust or skip subscription orders directly from their accounts.
Enhance your business model and foster customer loyalty with this new subscription feature.
- Shopify Bundles: Shopify now allows you to create bundles containing up to 30 products, a significant expansion from the previous limit of 10. Merchants utilizing Shopify Scripts can leverage this enhanced bundle feature to elevate their average order value and provide customers with more comprehensive product offerings.
- Draft Order: Enhance your sales strategy with Shopify’s improved draft order capabilities, now supporting discount codes, automatic discounts, and the ability to combine various discounts within draft orders. Additionally, meta fields associated with your draft orders will seamlessly transfer to completed orders, providing a more integrated and streamlined experience.
- Discounts: Captivate your audience and boost conversions with enticing new discount options on Shopify. Offer the allure of free automatic shipping or entice buyers with fixed amounts off through Buy X get Y promotions. The added transparency ensures that customers can easily see the exact savings right in their cart view, enhancing their shopping experience.
Extend the world’s best checkout with more APIs and features
Transform your checkout experience with the enhanced Checkout Extensibility, the ultimate tool to customize the
highest-converting checkout on the internet. Now fortified with 14 new APIs and UI components, this feature has
extended support to the Thank You and Order Status pages, ensuring a seamless and tailored shopping journey. This
exclusive offering is available to Shopify Plus merchants, providing an unrivaled opportunity to elevate your
e-commerce game. Don’t miss out — upgrade from checkout. Liquid today and kickstart your journey with a personalized
customization report.
- Faster One-Page Design: Experience a streamlined one-page checkout that reduces buyer completion times by 4 seconds, coupled with infrastructure improvements that accelerate checkout loading speeds by up to 95%.
- Monos Elevates Checkout: Witness Monos, a premium luggage brand, enhancing their checkout speed and upsell capability by upgrading to Checkout Extensibility. Enjoy a faster, more efficient, and easily maintainable checkout experience across multiple stores.
- App Store Expansion: Explore over 90 new apps in the Shopify App Store, enriching your checkout experience. With a growing ecosystem of 400+ apps since the Summer ’23 Edition, customize your checkout with features like upsells, loyalty programs, post-purchase surveys, conversion tracking, and custom content.
- Checkout Sheet Kit for Mobile Apps: Revolutionize your mobile app checkout with the Checkout Sheet Kit, offering the world’s highest-converting and customizable checkout. Now available for iOS/Swift, Android, and React Native, bring the power of Shopify’s checkout to your fingertips.
- Estimated Loan Amounts Display: Elevate customer confidence and conversion rates with the Shop Pay Installments Purchasing Power feature. Allow customers to view estimated loan amounts directly from the product page, providing transparency and empowering them to complete their purchases with ease.
- Universal Integration for Enterprise Checkout: Supercharge any enterprise checkout with Shop Pay, the internet’s leading digital wallet. Now seamlessly integrated with any checkout, even for non-Shopify brands like Everlane, expanding their reach and enhancing conversion rates.
New web performance dashboard
Elevate your Shopify storefront with the latest enhancements! Gain control over your web performance using the newly introduced web performance dashboard, allowing you to track and optimize based on three Core Web Vitals. Benefit from a 35% boost in infrastructure speed over the past year, ensuring a faster and more responsive online shopping experience. Additionally, our expanded global points of presence guarantee a broader reach, making your Shopify store accessible and efficient for customers worldwide. Experience the next level of performance optimization for your online business.
Channels
Upgrade your in-store checkout with the new POS Terminal
Ensure seamless and reliable transactions at your counter with Shopify’s point-of-sale system. Accept tap, chip, and
swipe payments effortlessly, supported by robust Wi-Fi and Ethernet connectivity, backed by Shopify’s 99.9% platform
uptime for uninterrupted sales on even the busiest days. Customize your display to reflect your brand identity,
featuring full-featured displays that showcase custom images or logos. Simplify customer engagement by offering
one-tap digital receipts and effortlessly collecting customer emails and marketing opt-ins, leveraging the extensive
buyer network of Shop Pay. Elevate your in-store experience with Shopify’s comprehensive point-of-sale capabilities.
Easier fulfillment from retail locations
Enhancing the efficiency of retail staff, the latest update enables seamless fulfillment of online orders directly within the POS system. With the addition of fulfillment tasks integrated into the POS, retail staff can easily manage tasks such as picking, packing, and shipping orders. The new Ship from Store feature, coupled with an intuitive index menu in Orders, further facilitates the streamlined fulfillment process, empowering retail teams to handle online orders with greater ease and effectiveness.
Empower your sales reps with new permissions for B2B orders
Simplify international selling with Markets Pro, now available in the US
Shopify Markets Pro is now accessible to all businesses in the US, providing a robust solution for global expansion.
This comprehensive tool integrates operational features, leverages the localization tools inherent in Shopify
Markets, introduces additional automation capabilities, and offers a merchant of record service to streamline
complexity. With these enhancements, Shopify Markets Pro empowers businesses to effectively scale their operations
on a global scale.
Shopify Markets Pro
DHL eCommerce with USPS first mile: Introducing new standard shipping options through DHL eCommerce, including USPS
first mile, offering delivered duty paid (DDP) shipping labels and eliminating order minimums.
Performance analytics for the Australian market: Access market-specific reports and filter Analytics based on
markets, providing detailed insights and analytics tailored to the Australian market.
Translate & Adapt Ad
Improved search in the Shopify Translate & Adapt app: Enhancements include a global search feature across all
languages, streamlining the translation process and providing a more user-friendly navigation experience for users.
Marketing
Stronger retargeting and benchmarks for your ads
Attract new customers across more channels with Shop Campaigns
Shop Cash Offers has transformed into Shop Campaigns, broadening its reach to engage buyers not only on the Shop app
and the web but also soon on Meta and Google. This expansion allows merchants to continue driving orders on Shop at
a fixed cost per acquisition. With new estimates and analytics, businesses can access real-time projections for
acquiring new customers, sales, and return on spend. The enhanced analytics feature provides a deeper understanding
of campaign performance, empowering brands to refine and optimize their strategies. Notably, Shop Campaigns has
demonstrated its effectiveness, contributing to up to 24% new customer growth for brands like Olukai, Caraway, and
Thrive Causemetics, collectively acquiring over 1 million new customers.
- Shop Minis introduces engaging features such as shoppable videos on the home feed from Tolstoy, in-store shoppable videos from Videowise and Showday, and interactive product recommendation quizzes via Shop Quiz, aiming to captivate users and provide a more personalized shopping experience.
- Merchants can now enhance order conversion by seamlessly integrating lead capture forms with Shop. This feature allows over 100 million Shop account holders to sign in on lead capture forms, streamlining the checkout process and contributing to increased order conversion rates.
- The AI-powered shopping assistant from Shop continues to evolve, offering smarter assistance across various surfaces. With features like complementary product ideas and suggestions, the assistant becomes a valuable tool for personalized recommendations, fostering a more informed and enjoyable shopping journey for users, whether online or in the app.
Display reviews across more surfaces
Merchants now benefit from expanded capabilities in managing reviews with the integration of new partners such as
Yotpo, Loox, Judge.me, Okendo, and Stamped.io. This synchronization allows for seamless sharing of ratings and
reviews across various surfaces, including the online store, Shop app, and Shopify Collective. Additionally,
improvements to data management powered by metaobjects enable replies to reviews in Shop to sync across channels,
providing a cohesive and streamlined interaction for merchants. To instill trust in customers, Shop-generated
reviews displayed on the online store now feature a Verified by Shop badge, enhancing the credibility of product
feedback and contributing to a more transparent shopping experience.
- Marketing Integrations: Enhance your marketing insights by syncing customer data from third-party channels like Klaviyo, Mailchimp, Seguno, and Pinterest. Soon, access ad cost and impression data from platforms such as Google, Pinterest, Snapchat, and TikTok, allowing you to comprehensively analyze and optimize your marketing efforts across diverse channels.
- Marketing Reporting: Gain a deeper understanding of customer cohorts with the Cohort Analysis report. Utilize historical and predictive spending metrics to assess the long-term value of your customers. Armed with Shopify-powered insights, you can strategically optimize customer retention strategies over time, ensuring sustained business growth.
- Metafields & Metaobjects: Streamline your customer information on Shopify by importing and exporting customer metafields. This feature empowers you to manage and analyze precise customer details efficiently, providing flexibility and control over your customer data for enhanced business operations.
Operations
Transform your product photography with AI
Unleash the power of AI for your product photos with our upcoming image editing features, set to launch in early
2024. Effortlessly generate, match, or remove backgrounds with just a few clicks or keywords, ensuring your visuals
are professional and eye-catching. No design expertise needed — create stunning product presentations effortlessly
and elevate your brand’s visual appeal.
- Your Business Sidekick: Introducing Sidekick — an unparalleled Shopify expert at your service. Imagine a personal advisor with deep expertise and intelligence, providing tailored guidance for accelerated success. With Sidekick, achieve more in less time, thanks to personalized advice crafted just for you.
- Storytelling Made Easy: Let Shopify Magic weave your brand’s narrative effortlessly. Utilize AI to swiftly create new store pages, from engaging About Us sections to informative FAQs. Shopify Magic streamlines content creation, helping build customer trust in your brand with compelling storytelling. Elevate your online presence with the magic touch of Shopify.
Built-in tools for managing privacy and compliance across markets
Boost buyer confidence by implementing seamless privacy and consent management tools. Enjoy the convenience of centralized privacy settings, accessible from a single page. Receive helpful recommendations on optimal settings to activate, ensuring compliance and user trust. Tailor configurations by region to align with specific privacy requirements. Elevate your customer experience with user-friendly privacy features.
The only lending portfolio made for commerce
Embark on the next stage of your business journey with the enhanced Shopify Capital. Our evolved lending portfolio
introduces three dynamic financial solutions tailored to fuel the growth of scaling enterprises. Access Capital
Loans and Cash Advances for immediate financial support, explore Term Loans for structured funding, and leverage the
flexibility of a Line of Credit. Exclusively available to eligible Shopify merchants, these customizable financing
options are designed to empower your business’s success.
- Flexible Line of Credit: Seamlessly navigate uncertainties with Shopify’s Line of Credit directly accessible from your admin. Enjoy the freedom to request funds as needed, pay interest solely on utilized amounts, and easily replenish your credit as you repay.
- Tailored Term Loans: Unlock business financing on your terms with Shopify’s Term Loans. Experience the flexibility to customize your offer and establish a payment schedule aligned with your operational needs. No credit checks and transparent terms mean no surprises.
- Earning Rewards with Shopify Balance: Maximize the potential of your idle cash with Shopify Balance, now offering an annual percentage yield (APY). Benefit from earning on all funds in your free Balance account, without worrying about minimum balances or earning limits.
Simplify your filing with the US sales tax report
Ease the burden of sales tax management with the Shopify US sales tax report designed for seamless annual,
quarterly, and monthly filings. Choose your state, apply filters based on your filing period, and gain access to a
comprehensive report consolidating essential data. The report meticulously breaks down information at the state,
county, and city levels, streamlining the process and allowing you to focus on your business without the stress of
intricate tax filing details.
- Efficient Store Expansion: Soon, you can expedite the growth of new stores by importing and exporting smart collections, as well as variants and collections metafield data, streamlining the process of populating new stores with existing data.
- Real-time Performance Tracking on iOS: Stay informed about your store’s performance effortlessly with a widget that provides at-a-glance insights directly from the home and lock screen of your mobile device or macOS Sonoma desktop, ensuring you can monitor key metrics on the go.
- Seamless 3D Product Models: Enhance your product pages with interactive 3D models created in minutes using Shopify’s 3D scanner for iOS. Without additional software or costs, you can increase buyer confidence and boost conversions with visually appealing 3D representations of your products.
New code action, search, and notifications for Flow
Streamline complex business operations effortlessly with code automation powered by JavaScript, enabling you to execute custom logic, aggregate data, calculate dates, and more using the Run code action. Additionally, discover pre-built automation more efficiently with natural language search, facilitating easier access to tasks and templates. Moreover, receive automatic notifications in the event of workflow failures, allowing you to promptly address any issues and mitigate disruptions to your business operations.
Fulfill orders faster, with fewer errors
Enhance your shipping strategy and surpass customer delivery expectations with our latest fulfillment features.
Enjoy the benefits of automatic address validation, ensuring accurate and error-free shipments. Optimize efficiency
by outsourcing fulfillment tasks, saving valuable time and reducing overall shipping costs. Elevate your customer
experience by leveraging these new features to streamline your fulfillment process.
- Always-on address validation: Bid farewell to delivery issues and address-related fees. Our new feature ensures seamless deliveries by automatically validating and correcting addresses during checkout, eliminating the hassle of failed deliveries and potential sales loss.
- Connect your buyers to the right stock: Avoid overselling with Fulfillable inventory. This feature restricts the display and purchase of products to only those available for fulfillment based on your configured shipping zones, enhancing accuracy and preventing inventory discrepancies.
- Outsource fulfillment with the Shopify Fulfillment Network: Streamline your operations and accelerate growth by outsourcing fulfillment through our official partner, Flexport. With just a few clicks, integrate your store, track fulfillments within Shopify, and enjoy potential savings of up to 10% on your initial inventory batch for eligible merchants.
Exchanges on Shopify
In our continuous efforts to enhance the post-purchase journey, we’ve introduced a significant upgrade by integrating native exchanges into Shopify. Following the earlier addition of native returns, this new feature allows you to seamlessly create, track, and manage exchanges for any order directly from the admin interface. This improvement streamlines the exchange process, providing a more efficient and user-friendly experience for both merchants and customers. Look forward to experiencing this update, set to be available in early 2024.
Find the best apps for your business using AI
Unlock AI-powered guidance tailored to address your unique business challenges with our latest feature. Utilize our guided search functionality by entering specific topics such as “simplify the returns process” or “let buyers customize products.” The system will then intelligently recommend the most suitable apps and features to meet your needs. This innovative approach ensures you receive tailored solutions that align precisely with your business requirements, helping you navigate challenges effectively and optimize your operations.
