Real Impact, Measurable Growth

Columbia Delivers 3× Better ROAS Using Enhencer AI Ads

With AI audiences, enhanced catalog ads, and full-funnel automation, Columbia reached new customers more efficiently and scaled remarketing impact.

2.97× Higher ROAS

Across all Enhencer AI Ads Campaigns

62% Lower Cost Per Result

Compared to all other campaigns

2.76× Stronger Remarketing ROAS

Enhencer’s AI Remarketing Audiences

White fluffy cat resting on a handcrafted wooden cat hammock bed by columbia Wood Wonder, with matching elevated wooden food and water bowl stands — eco-friendly and stylish pet furniture for modern homes.

About columbia

A Global Outdoor Icon & A Legacy of Adventure

Columbia is one of the world’s most recognized outdoor performance brands, trusted by millions of adventurers, athletes, and everyday explorers. With more than 80 years of innovation, the company is known for creating high-quality, technically advanced gear that performs in the toughest environments. From cutting-edge jacket technology to durable footwear and lifestyle essentials, Columbia blends science, design, and craftsmanship into every product.

In Türkiye, Columbia has built a powerful digital presence supported by an engaged audience and strong brand loyalty. Their team is constantly exploring new ways to elevate customer experience, drive online growth, and stay ahead in an increasingly competitive market. With a large catalog, seasonal product releases, and high-volume campaigns, Columbia needed a smarter, more efficient way to scale their performance across all campaigns without compromising the quality and consistency that define their brand.

Since 1938

columbia.com.tr

ENTERPRISE READY AI SOLUTION

Why Columbia Chose Enhencer AI Ads

Enterprise Ready Creative System

The World's First AI-Powered Catalog Creative System

Enhencer turns Columbia's full catalog into instantly branded ad creatives automatically.
New arrivals, seasonal drops, and outlet items become ready-to-launch ads with consistent labels, tags, and styling.
No other platform matches this level of brand-safe creative automation at enterprise scale.

Enhanced Catalog

The World's First AI-Powered Catalog Creative System

Scaling Profitably Not Just Spending More

The combination of 2.97× higher ROAS and a 62% reduction in CPR created a reinforcing cycle for Columbia: cheaper conversions drove stronger returns, and stronger returns enabled larger, more efficient scaling.

This synergy is what transforms paid channels into long-term profit centers. This combination of higher return and lower acquisition cost reshaped the performance baseline of the whole ad strategy.

Start Using AI Ads

A smartphone screen displaying a Columbia jacket product page. In the lower left, a small card shows a female model wearing a black Columbia jacket. In the lower right, a Meta ad campaign performance card indicates a 2.97x return.

A Breakthrough in Return on Ad Spend

Columbia Achieved 3× Higher ROAS in Facebook Ad Campaigns with Enhencer

When we isolate performance of AI Ads at the account level, the impact becomes unmistakable. Across the same period, AI Ads delivered a 2.97× higher ROAS compared to all other campaigns relying on traditional Meta targeting. This uplift is not incremental, it is transformative.

Just as important, Enhencer AI Ads achieved this return while also delivering a 62% lower cost per result than the rest of the campaigns. In other words, the system just generated more value and it did so with dramatically higher efficiency.

For enterprise brands navigating aggressive competition, this is more than a performance boost. It represents a lasting economic advantage, powered by a system where AI audiences, AI Catalog Ads, and automated ad creation work as one.

Enterprise-Grade Creative Automation

Creative Transformation at Scale

For a global brand like Columbia, producing branded catalog ads at scale is slow, costly, and difficult to manage manually across thousands of products and constant updates. Standard catalog images limit performance, and fully branded ads for every product aren’t realistic.

Enhencer instantly transforms Columbia’s entire catalog into fully branded, high-impact ad creatives—automatically generated and deployed to Meta. This delivers enterprise-level creative quality, unmatched speed, and true scale without manual work.

Before Enhencer

After

Enhencer dashboard showing AI-powered ad creation tools, campaign performance charts, subscription details, and a product creative preview featuring a running shoe

A Measurable Competitive Advantage

The Future of Paid Ads

Columbia’s results demonstrate what becomes possible when performance, creative, and audience intelligence operate as one system. With higher ROAS, lower acquisition costs, and fully automated creative at enterprise scale, Enhencer AI Ads transformed how Columbia grows across new customer acquisition and remarketing.

2.97×

Higher ROAS

62%

Lower CPR

2.76×Stronger

Remarketing ROAS