Real Impact, Measurable Growth for legacy brand

İpekyol Achieves 44% Lower Customer Acquisition Cost with AI Ads

Enhencer AI Ads delivered lower new customer acquisition cost and higher ROAS for existing remarketing efforts.

41% Higher ROAS

Facebook New User Campaigns

44% Lower Customer Acquisition Cost

Facebook Remarketing Campaigns

64% Higher ROAS

Facebook Remarketing Campaigns

Learn from İpekyol

Brand Background: Ipekyol

İpekyol

İpekyol is a legacy Turkish women’s fashion brand with a strong, established omnichannel presence.

•Improve the existing ad strategy with AI-powered audiences and smarter optimization.
•Grow new customer and remarketing revenue with controlled acquisition costs.

Koyu renkli kürk ceket giymiş, siyah elbiseli bir kadın modelin stüdyo ortamında önden çekilmiş moda fotoğrafı; alt kısımda “IPEKYOL” logosu yer alıyor.

About İpekyol

An Icon of Modern Turkish Fashion

The journey started back in 1986, though the brand really put down its roots with the opening of the Nişantaşı store in '89. Since then, the idea has been to find that sweet spot between classic craftsmanship and the kind of contemporary style that actually works for the modern, urban woman.

Fast forward to today, and Ipekyol has grown well beyond local borders, operating hundreds of stores both at home and internationally. But despite the scale, the focus hasn't shifted. Through carefully curated collections and major designer collaborations, the brand is still about one thing: making women feel confident in what they wear every day.

www.ipekyol.com.tr

We’re always on the lookout for new tech to give our ad strategy an edge. We brought Enhencer on board because we wanted to see exactly how AI could help us scale—especially through smarter audiences —without sacrificing the high standards of our brand.

Ertugrul Yıldız

Digital Marketing Manager @ İpekyol

ENTERPRISE READY AI SOLUTION

Why İpekyol Chose Enhencer AI Ads

01.

AI Audiences for Precision Targeting

Enhencer AI Audiences helped İpekyol reach high-intent shoppers, improving relevance across both prospecting and retargeting campaigns.

02.

Smarter Budget Allocation

Enhencer AI continuously optimizes spend toward top-performing audiences and products, helping İpekyol maximize returns.

03.

AI-Powered Creatives That Boost Sales

İpekyol uses AI creatives to turn product images into on-brand ads at scale, improving engagement and converting interest into sales.

04.

Brand Scaling with Confidence

Enhencer enabled İpekyol to scale campaigns while maintaining brand consistency, visual quality, and stable performance across Meta Ads.

More than 1500+ E-commerce
Leaders Trust Enhencer’s AI Ads.

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+40% Higher ROAS in New Customer Acquisition with AI Ads

Across Facebook Ads in 2025, İpekyol’s new user campaigns powered by Enhencer AI Audiences delivered significantly stronger returns compared to other audience strategies. While overall spend remained efficient, AI-driven campaigns achieved a 40% higher ROAS, proving that smarter audience selection leads to more valuable new customers.

The real impact was that Enhencer AI helped İpekyol reach new shoppers who were genuinely interested, bought more confidently, and delivered stronger long-term value for the brand. Instead of simply driving volume, the focus shifted to quality acquisition, bringing in the right customers and maximizing return from every advertising investment.

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What really grabbed us early on was how easily Enhencer slotted into the setup we already had. It didn’t force us to overhaul our workflow; it just gave it a boost. We noticed the efficiency pick up on our new user campaigns almost immediately, and our remarketing became a lot more reliable. Instead of chasing random spikes, the growth finally felt steady and real.

Ertugrul Yıldız

Digital Marketing Manager @ İpekyol

iPhone ekranında ipekyol.com.tr mobil web sitesi görüntüsü; kırmızı vitrin arka planı üzerinde İpekyol logosu, ürün görselleri ve sol tarafta gri kazak giymiş kadın modelin yer aldığı bir önizleme bulunuyor, ayrıca Meta ROAS remarketing performans artışını gösteren küçük bir grafik yer alıyor.

new customers with highest returns

Remarketing Performance: 64% Higher ROAS with 44% Lower Cost per Result

With Enhencer AI Ads, İpekyol’s remarketing became more reliable, scalable, and profitable. A 64% increase in ROAS meant that existing customer demand was converted more effectively, turning remarketing into a stronger revenue driver without increasing pressure on budgets.

At the same time, a 44% reduction in cost per result delivered real operational value. Marketing teams could reach the right customers at the right moment with less manual effort, fewer wasted ad budgets, and stronger performances. This allowed İpekyol to focus on a sustainable, long-term strategy, not short-term spikes, while keeping full control over brand and spend.

AI Ads & İpekyol

What Comes Next for İpekyol

With performance now optimized across New User and Remarketing campaigns, the next step is scale, without losing efficiency or brand control. İpekyol is preparing to expand its use of Enhencer Enhanced Catalog Ads to activate more products across its full collection, turning everyday catalogs into dynamic, on-brand advertising assets.

By using AI-powered catalog creatives, new arrivals, promotions, and seasonal collections can be automatically transformed into branded, high-volume ads with consistent styling and smart labels. This approach allows the team to showcase more products, react faster to changes in demand, and grow advertising impact in a sustainable way.

I’d recommend Enhencer to anyone—whether you’re a growing brand or a massive enterprise. It handles high volume easily, but the real win is the automation. It plugs right into your current marketing stack without friction, which frees the team up to focus on actual strategy instead of getting stuck in manual tweaks

Oğuzhan Özdemir

Senior Digital Marketing Specialist @ İpekyol

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