We’re excited to introduce AI Interest Suggestions, the latest feature in Enhencer AI Ads for new audience targeting. This update helps brands automatically discover and apply the best-performing interest audiences for every stage of the funnel.
Why We Built It
While remarketing is relatively straightforward, new user targeting is where things get tricky. Choosing the right interests for new audiences often feels like a testing game; you don’t truly know what will work until you’ve run multiple tests and spent a portion of your budget learning. Some interests overperform, others flop, and it’s hard to tell why.
That’s exactly why we built the AI Interest Suggestions feature. Instead of relying on manual testing, Enhencer now analyzes your brand’s products and your website behaviour to automatically recommend the most relevant interest groups for attracting new users. It removes the uncertainty of early-stage targeting and helps you launch smarter, data-driven campaigns right from day one.
How It Works
The new feature takes into consideration:
- Your brand’s website and content help to understand product categories and tone.
- Platform-level interest groups that align with your audience’s behaviors.
From there, Enhencer finds the best interest groups and optimizes for your brand and products. You can review them before letting Enhencer handle the setup for you.
Why It Matters
This feature saves time and delivers more consistent performance across campaigns by:
- Eliminating Testing: No more manual audience research and testing.
- Launching faster: Campaigns are ready in minutes with pre-tested interest suggestions.
- Improving performance: A more relevant audience for your brand means faster learning and stronger early results.
- Maintaining consistency: Ensures every stage of your funnel uses aligned, data-driven audiences.
Example in Action
Imagine you run a growing apparel brand that sells streetwear and casual fashion. Traditionally, you might create a manual interest list like “Fashion Enthusiasts, Online Shopping, Urban Lifestyle.” It looks fine on paper, but these groups are overly broad. They mix users who might love luxury fashion, high-end couture, or even formalwear, none of which align with your casual streetwear brand.
This is where AI Interest Suggestions makes the difference. Instead of treating all fashion lovers the same, Enhencer reads your brand’s tone, product visuals, and content, recognizing that your identity leans toward youthful, trend-driven streetwear. Based on that, it surfaces a much more relevant set of interests like Streetwear Culture, Sneakerheads, Urban Art, and Casualwear Lovers.
The distinction may sound subtle, but it’s crucial: while manually chosen interests rely on broad assumptions, AI-selected interests understand the cultural and website behavioral context of your audience. This precision means your ads reach the right kind of fashion fans, the ones who actually see your brand as their style, not just another clothing ad in their feed.
What’s Next
This is just the beginning. We’re continuously improving how Enhencer interprets brand and campaign signals to deliver even more precise audience insights. Stay tuned for future updates.
Try It Now
For existing customers:
Head to your Enhencer AI Ads dashboard, view, and apply AI Interest Suggestions under the full funnel ads. Start your next campaign with smarter, brand-aligned audiences, no manual testing required.
For new marketers discovering Enhencer:
Get started today at enhencer.com and experience how AI Interest Suggestions can transform your audience targeting from day one. Spend less time testing and more time scaling your brand.
