Smarter Advertising. Predictable Scale.

Soley Generated 129% Incremental Ad Revenue with AI Ads

Powered by Enhencer AI Ads, Soley lowered customer acquisition costs while driving record sales volume across Meta campaigns.

+129% Incremental Revenue
Meta Ad Campaigns
2.3× More Sales
Compared to all other Meta campaigns
13% Lower Cost per Result
Compared to all other Meta campaigns
Stacked patterned pillows and folded bed linens from Soley's home collection
About Soley

A Trusted Household Favorite in Home Decor

With a heritage spanning over half a century, Soley has earned its place as one of the most trusted and beloved home decor brands. Guided by the philosophy that warmth and comfort start at home, the brand has dedicated decades to designing timeless bed linens, bath essentials, and home decor that effortlessly combine quality with accessible value.

Today, Soley continues to bring modern aesthetics and premium craftsmanship into living spaces across the country. Even as the brand expands its digital presence, the core mission remains unchanged: helping households create cozy, elegant spaces with durable essentials designed to be enjoyed every single day.

linksoley.com.tr
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With digital competition growing every day, keeping acquisition costs low and constantly creating new ad content was becoming a huge challenge. We knew that adopting AI was essential to stay ahead. Enhencer made the difference for us by offering ready-to-use audiences and automated catalog features, allowing us to find the right customers quickly without wasting ad spend or endless hours on manual campaign setups.

Emre Karipçin
Digital Marketing Manager @ Soley
Emre Karipçin, Digital Marketing Manager @ Soley
Results-Driven Growth & Automation

Why Soley Chose Enhencer AI Ads

01.

Automated Dynamic Catalog Creatives

Soley turned its extensive product catalog into engaging video and dynamic ads instantly, keeping creative assets fresh.

02.

AI-Powered Targeting That Works

Enhencer AI Audiences reached high-intent customers, skipping the slow and costly trial-and-error of testing new audiences.

03.

Smarter Budget Allocation

The AI Agent continuously monitors and automatically reallocates budget away from low-performing ads to the ones driving the best sales.

04.

Brand Scaling with Confidence

Soley safely scaled Meta Ads campaigns, keeping results steady and returns healthy even as marketing investments increased.

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+129% Incremental Revenue Growth and 2.3× More Sales with AI Ads

Over the lifetime of the partnership, Enhencer AI Ads boosted both efficiency and profitability across all campaign types. By simply targeting the right audience, the brand generated over 2.3 times more incremental sales and a 129% surge in incremental revenue compared to traditional ads. This balance meant that every single ad spend investment delivered stronger margins without sacrificing sales volume.

For a long-standing brand with hundreds of active products, the biggest win was agility. Enhencer took on the heavy lifting of keeping ads dynamic and audiences relevant, freeing the team from routine maintenance and giving them a dependable way to reach the right audience without wasting budget.

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Between automated video catalogs and managing ad sets effortlessly through the mobile AI Agent, we saw an immediate boost in ROAS and ad efficiency across our entire product line. It has made our day-to-day operations seamless, lowered our acquisition costs, and delivered dependable sales growth.

Emre Karipçin
Digital Marketing Manager @ Soley
The Soley brand logo
Soley mobile website on a phone with a chart showing 153% incremental ad revenue growth from Meta campaigns
Sustained Scaling Performance

+153% Higher Revenue with 13% Lower Cost per Result

While the initial rollout in Q1 delivered an immediate 113% boost in incremental ad revenue and 53% more sales, the true value of Enhencer emerged as campaigns scaled into Q2. As seasonal shifts caused standard campaigns to slow down and acquisition costs to rise across the market, Enhencer’s AI targeting consistently adapted, keeping ad spend focused strictly on high-intent buyers.

By the second quarter, Enhencer widened its lead significantly, generating over 2.6 times more campaign sales and driving a 153% surge in incremental revenue, all while maintaining a 13% lower cost per result. Rather than experiencing performance plateaus, Soley established a reliable, scalable acquisition engine that protected profitability quarter over quarter.
Ceren Erdoğan, Performance Marketing Manager @ Enhencer AI Ads
AI Ads & Soley

What Comes Next for Soley

“Partnering with Soley team has been such a rewarding journey, they genuinely care about their craft, and seeing their numbers climb together has been incredible.”


“As we look ahead, our goal is to build on this momentum and help Soley scale their revenue even further. We’re setting up their full catalog so new seasonal pieces launch seamlessly into high-performing ads right away. That way, the team spends less time on manual setups, their ad budget keeps delivering strong margins, and we continue driving steady, profitable order growth together.”

Ceren Erdoğan
Performance Marketing Manager @ Enhencer AI Ads

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We are genuinely thrilled with the results and the level of partnership Enhencer provides. It has consistently scaled our revenue at a lower cost. I wholeheartedly recommend Enhencer AI Ads to any brand wanting to scale their brand, save valuable hours for their team, and drive real e-commerce growth.

Emre Karipçin
Digital Marketing Manager @ Soley
The Soley brand logo

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