Enhencer x BusinessUp: Effective Advertising for Ecommerce Ad Agency
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About BusinessUp
Experts in Performance, E-commerce, and Export Marketing
Since 2021, BusinessUp has been a driving force behind the digital marketing success of numerous brands. As a dynamic and innovative agency, it continues to grow, delivering cutting-edge solutions and creating unique experiences for its clients.
At BusinessUp Performance Marketing and Business Development Agency, we have been actively using Enhencer in our advertising strategies for about two years. Thanks to Enhencer’s segmentation and targeting pools, we have achieved significant performance improvements, particularly in Meta (Facebook and Instagram) ad campaigns.
BusinessUp x Enhencer
Where AI Meets Strategy - And Ads Start Paying for Themselves
This partnership showcases how combining expertise with cutting-edge AI technology can transform digital marketing outcomes.
Measurable Results, Real Impact
Expert Marketing Strategies & Advanced AI : The ROAS Boost Formula for Agencies
For remarketing, one of BusinessUp’s fashion e-commerce clients initially relied on a combination of Instagram and Facebook 7-day retargeting, along with a "View Content 45 Engager" audience. However, switching to Enhencer’s AI Remarketing made a significant impact. With AI-powered optimization, ad campaign sales increased byan impressive 70%, while revenue grew by 65%.
Similarly, another accessories brand saw outstanding results with its new user acquisition campaigns. Before adopting Enhencer’s AI solutions, BusinessUp relied on traditional audience targeting methods. But after integrating Enhencer’s Conversion Lookalike strategy, the results: a 39% reduction in cost per result and a 51% increase in ROAS compared to interest + lookalike audiences.
With a brand operating in the fashion category, we achieved 47% more sales using the same creatives and budget with Meta advantage+ campaigns thanks to the top-notch refinements.
In another brand within the accessory sector, we managed to reduce the cost per unit by 40% in new customer acquisition campaigns.
Powering your Agency with AI Ads Technology
Why Should Digital Marketing Agencies Integrate AI into Their Workflows?
Agencies often manage dozens of ad campaigns for multiple clients, making the process complex, costly, and time-consuming. Manually optimizing each campaign, adjusting targeting, and analyzing performance requires extensive effort, leading to inefficiencies and higher operational costs. Additionally, keeping up with ever-changing ad algorithms and audience behaviors adds another layer of difficulty.
Solution
AI Ads streamlines multi-campaign management by automating targeting, optimization, and performance analysis within a single platform. Instead of spending hours on manual adjustments, agencies can rely on AI to make data-driven decisions in real time. This not only reduces workload but also enhances efficiency, ensuring campaigns reach the right audience at the right time while maximizing ROAS.
Summary
Looking ahead, it’s clear that AI will play a bigger role in digital marketing. Based on BusinessUp’s experience, more agencies are likely to adopt AI-powered solutions to improve efficiency and results. BusinessUp plans to continue working with Enhencer for smarter, AI-driven targeting across its client portfolio.
On our side, Enhencer remains committed to helping more agencies streamline their campaigns and achieve better performance with less effort. This partnership proves that combining expert marketing strategies with AI leads to better ad performance, higher client satisfaction, and increased revenue. In the end, everyone benefits—that’s the power of AI Ads.
As an agency working in a multi-brand structure, being able to monitor all ad accounts through a single panel and make real-time optimizations, significantly increased our own operational efficiency.We are very grateful for the conveniences Enhencer offers us.
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