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Building a sustainable brand

How WoWo is Making a Difference with AI Ads

In just 3 months, WoWo transformed its performance marketing with Enhencer AI Ads—cutting costs by 75% and scaling sustainably.

219% Higher ROAS
in only 3 months of using AI Ads
75% Lower Cost per Sale
in only 3 months of using AI Ads
100% Funnel Adoption
Now Operate Through Enhencer
Learn from wowo's founders

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WoWo: Wood Wonder

Founded by two individuals to create stylish, safe, and eco-friendly furniture for their own cats

  • •Launch performance marketing without wasting budget on trial-and-error

  • •Acquire high-intent customers cost-efficiently as a newly established brand

White fluffy cat resting on a handcrafted wooden cat hammock bed by WoWo Wood Wonder, with matching elevated wooden food and water bowl stands — eco-friendly and stylish pet furniture for modern homes.
About Wowo

Rooted in Nature, Growing with Care: WoWo's Brand Story

WoWo is a passionate pet furniture brand founded by two individuals who wanted to create safe, stylish, and eco-friendly living spaces for their cats. What started as a personal need evolved into a thoughtful business, combining backgrounds in law and furniture design. Their goal was clear: to produce functional and aesthetically pleasing pet furniture using natural, untreated pine wood, offering comfort for pets and peace of mind for their owners.

Built on the values of trust, quality, and sustainability, WoWo crafts each piece with care, avoiding the use of any harmful chemicals. Their commitment goes beyond products. They aim to make a positive impact on both homes and nature. With a growing workshop and loyal customer base, future initiativeslike the "WoWo Forest" reforestation project reflect their dedication to both animal well-being and the environment.
Since 2024Since 2024linkwowo.tr
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They approached us as a true business partner, not like any advertising agency. Because we felt that trust, we could confidently say, 'This is in your hands.' We built a relationship based on mutual trust and open communication, which was very important for us. On behalf of our brand, I sincerely thank them.

Çiğdem Demir
Co-Founder @ Wowo
Cigdem Demir, Co-Founder at Wowo
4 SIMPLE STEPS TOWARDS AD SUCCESS

Why WoWo chose to use Enhencer's Innovative AI Ad Approach

01.

A Tailored AI Ad Strategy from Day One

Enhencer's AI instantly identified the audience most aligned with WoWo's brand and products

02.

Fast, Full-Funnel Activation

From new customers to remarketing, every campaign was set up and launched within days, not weeks.

03.

High-Intent Traffic that Converts

WoWo saw Cost Per Sale drop by 75% in just 3 months, while ROAS grew over 6x.

04.

An AI Partnership That Understands the Brand

WoWo now confidently leaves Meta Ads to Enhencer and focuses on growing their brand.

More than a thousand E-commerce Leaders Trust Enhencer's AI Ads.

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Durak Uğruaçıuk, Co-Founder at Wowo
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Being able to reach the right audience is truly valuable. They created high-return campaigns for a newly established brand. We're very satisfied with the remarketing campaigns because our ROAS was quite high, and we quickly recovered our costs.

Durak Uğruaçıuk
Co-Founder @ Wowo
Modern wall-mounted wooden cat climbing shelves and hammock set by WoWo Wood Wonder — ideal for indoor cats to play, climb, and rest in style.
Reducing Cost Per Result: A Key to Sustainable Growth

Achieved a 75% reduction in Cost Per Sale within 3 months

As a newly launched brand, WoWo needed cost-effective results to sustain growth and stay competitive. With Enhencer AI Ads, the cost per result saw a dramatic drop each month. By the second month,the cost had decreased by 24%, and by the third month, it had fallen by an impressive 75% compared to the starting point.

This steady decline in cost per result proved the strength of Enhencer's AI Ads. It not only improved performance but did so while significantly reducing spending — a crucial factor for WoWo's early-stage success.
SMARTER TARGET AUDIENCE, BETTER REMARKETING

Remarketing ROAS Triples in Just Three Months

After launching their first-ever Meta remarketing campaigns with Enhencer AI Ads, WoWo saw rapid improvements. In the second month alone, their return on ad spend (ROAS) doubled, a 100% increase from the initial results. By the third month, ROAS had grown by more than 3 times compared to the second month, achieving a 219.86% increase.

This consistent growth highlighted how Enhencer's AI continuously optimized targeting and delivery. Each cycle helped the system find higher-converting audiences, making remarketing one of WoWo's most successful growth channels in a very short time.
January2025

Wowo started using Enhencer AI Ads.

AI Remarketing and New User Campaigns Launched

February2025

AI Remarketing Campaign Doubles in Results

100% higher ROAS

March2025

AI Remarketing Campaigns Achieves 219% Higher Returns

Month on Month

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Looking Back, Thinking Ahead

What Comes Next for WoWo's Growth Journey

In just three months, WoWo, a natural and sustainable self-care brand, achieved remarkable growth by partnering with Enhencer. After disappointing results with previous agencies, WoWo turned to Enhencer for a data-driven yet brand-aligned advertising approach. With a strong foundation of trust and collaboration,


Enhencer delivered a 75% drop in Cost Per Sale, significantly boosted ROAS, and helped WoWo reconnect with its ideal audience through effective remarketing strategies. Today, WoWo confidently entrusts Enhencer with its performance marketing, seeing them not as an agency, but as a true growth partner.

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We're truly happy with the outcome. Enhencer didn't feel like just another agency; they approached us like a business partner. That mutual trust made it easy for us to say, 'This is your job now.' It's been a smooth, confidence-building experience, and we're grateful on behalf of our brand.

Çiğdem Demir
Co-Founder @ Wowo
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