Scaling shoe e-commerce brands with ai

How Shoemol Increased New User ROAS by 82% using AI Traffic

Reaching the right audience was a constant challenge, but with Enhencer AI Ads, Shoemol finally achieved the speed and clarity they needed.

82% Higher ROAS

Facebook New User Campaign

56% Lower Cost per Result

Facebook New User Campaign

458% Higher Revenue

Facebook RM Campaign

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SHOEMOL

Shoemol is a comfort-focused footwear and bag brand growing its e-commerce presence.

•Reach the right customers efficiently and turn campaigns into predictable, high-performing results with AI.
•Increase new customer sales while cutting cost per purchase and maximizing return on ad spend.

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About Shoemol

A Legacy of Craftsmanship

Shoemol is a footwear brand rooted in decades of manufacturing expertise, with origins dating back to 1968. After years of producing high-quality shoes for local and international brands, Shoemol launched its direct-to-consumer journey in 2019 with shoemol.com, bringing its craftsmanship, modern designs, and comfort-focused collections directly to online shoppers.

Today, Shoemol combines traditional craftsmanship with modern technology to make shopping easy, enjoyable, and reliable for its customers. The brand is known for its thoughtful designs, commitment to quality, and friendly service, all delivered with the goal of helping people feel confident and comfortable in every step they take.

www.SHOEMOL.com

In e-commerce, our biggest challenge was reaching the right audience at the right time, especially during busy campaign periods with rising ad costs. We needed a solution that could optimize campaigns efficiently and reliably. That’s why we chose Enhencer AI Ads; it uses AI to process our data and connect us with real, high-converting audiences, making our advertising faster, smarter, and more effective.

Nilgin Toktas,

CCo Founder @ SHOEMOL

The Next Chapter for SHOEMOL

Why SHOEMOL Chose Enhencer AI Ads

01.

Reaching the Right Audience at the Right Time

Shoemol struggled to target the right customers during busy campaign periods. Enhencer AI Ads ensured precise audience targeting, saving time and budget.

02.

AI-Driven Efficiency and Performance

Manual campaign optimization was time-consuming. With AI, Shoemol could automate adjustments, improving ROAS and overall campaign efficiency.

03.

Smarter Budget Allocation

Increasing ad costs made budget management critical. Enhencer AI helped Shoemol focus spending on audiences that truly convert, maximizing return on investment.

04.

Fast, Reliable 24/7 Support

Enhencer provides around-the-clock support, giving Shoemol peace of mind and quick answers whenever they need assistance.

More than 1500+ E-commerce
Leaders Trust Enhencer’s AI Ads.

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458% Higher Revenue while reducing Cost Per Result

In just two months, Shoemol’s Facebook retargeting campaigns saw remarkable growth with Enhencer AI Ads. Revenue from the campaign increased nearly 4.6×, while the cost per purchase dropped by half, and ROAS almost doubled.

Beyond the numbers, Enhencer AI helped Shoemol reach the right audience, sell more products, and reduce manual campaign work. It made their advertising smarter, faster, and much more effective.

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After using Enhencer AI, we saw a clear and noticeable difference in sales. Our ROAS increased, and we were able to get more return from every budget spent. Campaigns became more stable and efficient, and we could focus on growth instead of constantly adjusting ads manually. Enhencer AI gave us speed, clarity, and real performance improvements that truly made a difference for our brand.

Nilgin Toktas,

Co Founder @ SHOEMOL

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new customers with highest returns

New User Campaign: 82% Higher ROAS & Cutting Cost per Result

Shoemol’s Facebook campaigns targeting new users saw impressive results with Enhencer AI Ads. Between May and November 2025, the cost per result dropped by 56%, and a 82% increase in ROAS. At the same time, the number of purchases almost doubled, showing that AI-driven campaigns reached the right customers more efficiently.

The real impact goes beyond numbers. With smarter targeting and lower costs, Shoemol could expand their customer base without overspending on ads. The team also saved time on manual optimization, allowing them to focus on creating better products and experiences for their customers. Enhencer AI made advertising easier, faster, and more effective, helping the brand grow sustainably.

AI Ads & SHOEMOL

What Comes Next for SHOEMOL

Shoemol is focused on sustainable, steady growth, choosing thoughtful steps over quick wins. Using Enhanced Catalogs and Enhencer AI Creative, the team aims to reach the right customers with campaigns that reflect the brand’s care and quality.

“I want to help the brand grow in a way that lasts, not just for a moment,” ~ Performance Marketing Expert Ceren. By combining creativity, AI insights, and careful planning, Shoemol is building a future where every campaign and every product connection truly matters.

Enhencer AI is a platform we truly trust. Even as someone very selective and detail-oriented, I can confidently recommend it to anyone in e-commerce. Their team is knowledgeable, responsive, and available 24/7, and the AI ensures our ads reach the right audience efficiently. If you want to improve performance, save time, and get real results, Enhencer is the partner to work with

Carlton "Captain Brittle" Owens,

CMO, & Co Founder @ shoemol’ Gourmet Brittle

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