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Real Impact, Measurable Growth for legacy brand

How Psalms’ Grew Online Sales: Gourmet E-commerce Success

Agencies promised change but delivered the same ads—AI finally gave Psalms precision and stronger ad performance on meta.

86% Higher ROAS in 2 Months
Enhencer Remarketing Audience
159% More Sales
vs Broad and Interest Audiences
84% Less Cost Per Result
vs Broad and Interest Audiences
Learn from Psalms’ Gourmet Brittle

Watch the Success Story Video

Psalm’s Gourmet Brittle

Psalms Gourmet Brittle is a family-run confectionery looking to grow its e-commerce.

  • •Turn unpredictable ad performance into consistent, profitable growth with AI.

  • •Scale new customer sales while sharply reducing acquisition costs.

Hand holding a food item, translucent gourmet brittle candy against a sunlit palm tree background, with warm natural light highlighting the crunchy texture.
About Psalms’ Gourmet Brittle

Handmade Peanut & Mixed Nut Brittle

Psalms Gourmet Brittle is a family-run business that makes handmade, small-batch brittle using the founder’s original “Mama’s” recipes. With premium ingredients like Georgia pecans and whole nuts, they create both classic and seasonal flavors, from peanut, pecan, to chocolate-coconut and mixed-nut blends. Each batch is made to be enjoyed at home or shared as a thoughtful gift.

While staying true to their homemade, nostalgic roots, Psalms has embraced modern e-commerce. Through their online shop, curated bundles, best-seller packs, and easy reorder options, they make it simple for customers across the U.S. to discover, enjoy, and share their brittle. At its heart, the brand is about keeping a family tradition alive and sharing a little sweetness with everyone.
linkwww.psalmsbrittle.com
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It’s been one of the best decisions that we’ve made so far, and it’s been working even more than I expected it to. The consistency alone has been a game-changer, giving us real peace of mind. We love it and see it as a great resource; we’re in it for the long haul with this brand.

Carlton "Captain Brittle" Owens,
CMO, & Co Founder @ Psalms’ Gourmet Brittle
Carlton "Captain Brittle" Owens, CMO, & Co Founder @ Psalms’ Gourmet Brittle
The Next Chapter for Psalms

Why Psalms’ Chose Enhencer AI Ads

01.

From Unpredictable Ads to Consistent Results

Psalms’ early campaigns were unstable and costly, making it hard to grow with confidence.

02.

AI That Turned Performance Around

With Enhencer’s AI managing targeting and creatives, results became steady, efficient, and scalable.

03.

New Customers at Lower Cost

New user sales increased rapidly while cost per result dropped sharply, unlocking profitable growth.

04.

A Smarter Path Forward

With AI handling optimization, Psalms now scales with clarity, control, and long-term confidence.

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2x Higher ROAS while reducing Cost Per Result

From October to November 2025, Psalms’ remarketing campaigns improved a lot with Enhencer AI Remarketing audiences. In just a few weeks, the AI learned which past visitors were most likely to buy and automatically improved targeting.

The results were impressive: return on ad spend went up by 86% and cost per result went down by more than 16%. This made their existing audience much more profitable and reliable for generating revenue.

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“We started seeing results as little as three days after signing up, and it literally felt like overnight. Enhencer AI Ads increased our reach and efficiency, letting us scale new user acquisition and remarketing campaigns with real impact. The AI took over the heavy lifting, optimizing targeting and creatives so we could finally focus on other areas of the business.”

Carlton "Captain Brittle" Owens,
CMO, & Co Founder @ Psalms’ Gourmet Brittle
The psalms brand logo
Mobile phone displaying an e-commerce product page for pecan brittle, showing product images, pricing, add-to-cart button, and a five-star customer rating badge
Smarter Ads, Bigger Impact

Increasing New Users Sales by 159% While Cutting Cost Per Result by 84%

Before Enhencer AI Ads, Psalms’ campaigns were unpredictable and expensive. New user acquisition was limited, and cost per purchase fluctuated, making it difficult to scale efficiently. After switching to Enhencer’s AI-powered campaigns, the results were immediate: new user sales jumped 159%, while cost per result dropped 84%. AI-driven targeting and lookalike audiences helped deliver more qualified traffic, turning every ad budget into measurable growth.

Enhencer AI Ads improved return on ad spend by about 30%, meaning every ad budget worked harder and brought in more revenue. This consistent uplift made the brand more profitable and gave Psalms the confidence to scale their marketing without extra effort. With AI handling ad optimization automatically, they could focus on what mattered most: crafting delicious, high-quality brittle and delighting their customers.
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AI Ads & Psalms’ Gourmet

What Comes Next for Psalms Gourmet Brittle

Psalms Gourmet Brittle, a family-run artisan confectioner, turned to Enhencer to make their e-commerce advertising smarter and more efficient. With AI-powered campaigns, new user sales increased by 159% vs Broad and Interest Audiences, while cost per result dropped by 84% vs Broad and Interest Audiences, maximizing the impact of every advertising dollar.


Remarketing performance also improved dramatically. Over just two months, Enhencer AI Remarketing boosted ROAS by 86% vs Broad and Interest Audiences, making returning traffic more profitable and predictable. With AI handling targeting, optimization, and creative rotation, Psalms gained a scalable, low-stress way to grow revenue and focus on what they do best: crafting exceptional brittle.

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I can’t imagine running online advertising without them now. I recommend this to any e-commerce brand, especially small brands that are struggling or trying to grow sales. It’s so key to get plugged in with what the future is going to be, which I believe is Enhencer AI.

Carlton "Captain Brittle" Owens,
CMO, & Co Founder @ Psalms’ Gourmet Brittle
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