Petgross’s Success With AI: Bridging Pet Care and Digital Innovation
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About Petgross
Your Partner in Pet Happiness
Their extensive product range includes food, toys, accessories, health products, and grooming essentials for cats, dogs, birds, rodents, fish, and even reptiles. From trusted brands like Royal Canin, Hill’s, ProPlan, Schesir and N&D, Petgross delivers only the best, because your furry (or scaly, or feathered!) friend deserves nothing less.
Let's take a closer look at their e-commerce success.
We’ve been using Enhencer AI Ads for nearly four years now, and it has been a substantial element for our online ads strategy. The team is very supportive, and the results have consistently exceeded our expectations.
Saving Ad Budget, Boosting ROAS: A Pet Parent Win
Achieving 45% Lower CPR and 155% Higher ROAS with AI
The Cost Per Result dropped by 45.19%, meaning Petgross could reach more pet lovers without stretching their budget. Even better, the campaign saw a significant boost in ROAS. (155%), demonstrating how smart, targeted ads are the answer. It wasn’t only about the numbers; it was about making it easier for pet parents to afford the products their furry friends deserve.
Enhencer’s AI-powered audience targeting has significantly improved our Meta Ads performance. We’ve seen a noticeable boost in sales, revenue, and overall profitability, especially in our new user acquisition and remarketing campaigns.
Connecting Pet Parents with the Products They Need
Driving 245% More Ad Campaign Sales Through Smarter Targeting
In the pet care world, connecting with pet parents is just the beginning. For Petgross, many users showed interest—engaging with Instagram and Facebook ads, adding items to their carts, or visiting the website—but left without completing their purchases. The challenge: how could they guide these pet parents to take the final step and buy what their furry friends needed?
Solution: Smarter Remarketing with AI
Petgross turned to Enhencer’s AI Remarketing to bridge this gap. Unlike traditional methods relying on broad targeting, Enhencer’s AI pinpointed high-intent users—those most likely to complete their purchases—while maintaining the same reach.
Growing Petcare E-Commerce with AI Insights
Contributing 20% of Overall Sales and Raising Purchase Value by 19.7%
Using precise audience targeting, Enhencer delivered a 19.7% increase, in Purchase Value and a 20.74% improvement in ROAS.
Petgross's journey with AI Ads began in 2021, showcasing their forward-thinking approach to advertising. And Enhencer Remarketing was the only advertising tool they used throughout 2024. This clearly signals one thing: something here works. At the end of the day, AI Advertising has become a constant and integral factor in Petgross’s success.
Summary
20% Higher ROAS
55.5% Lower CPR
155.5% Higher Ad Revenue
For Petgross, Enhencer provided more than just better campaign performance. It offered a smarter, scalable way to reach families looking for the best for their furry friends, making every ad dollar count and ensuring wagging tails and happy purrs all around. After all, every wagging tail and purring friend deserves the very best, and Enhencer ensured Petgross could deliver.
This exceptional performance demonstrated how Enhencer’s AI maximized results with the same resources, creating a win-win for both Petgross and the loving pet parents they serve. This story also highlights the amazing outcomes that can emerge from the combination of AI advertising and the rapidly growing petcare e-commerce industry.
We highly recommend Enhencer AI Ads to any e-commerce business looking to optimize ad spend, scale efficiently, and achieve sustainable growth.
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