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Scaling Sports e-commerce brands with AI

How Performans Yelken Achieved 5.6× Higher Ad Revenue with AI Ads

Reaching the right sailing audience required precision, and with Enhencer AI Ads, Performans Yelken turned focused targeting into sustainable, profitable growth.

2.6X Higher ROAS
Facebook New User Campaign
47% Lower Customer Acquisition Cost
Facebook New User Campaign
5.6X Higher Ad Revenue
Facebook New User Campaign
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PERFORMANS YELKEN

Performans Yelken is a specialist brand offering high-quality equipment and apparel for sailing.

  • •Connect with the right sailing audience and turn ad spend into consistent, high-quality sales.

  • •Grow new customer revenue while keeping budgets efficient and returns strong with AI-driven advertising.

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About PERFORMANS YELKEN

A Premium Brand Built on a Love for Sailing

Performans Yelken is a Turkish sailing brand shaped by more than 25 years of hands-on experience and a genuine passion for life at sea. Founded with the belief that sailing should be both inspiring and accessible, the team is dedicated to sharing the freedom of wind and water with sailors at every level.

From premium sailing equipment to carefully selected marine equipment, Performans Yelken goes beyond simply selling products. They guide their customers through every step of the journey, helping them choose the right yacht, offering expert technical advice, and providing ongoing support long after the sale. With deep industry knowledge and a strong focus on customer satisfaction, Performans Yelken turns sailing ambitions into memorable, confidence-building experiences on the open sea.
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We chose Enhencer AI Ads because it allowed us to manage everything from a single platform, from creating ad visuals to launching and managing campaigns. Being able to produce creatives directly from our product photos and go live quickly was a big advantage for us.

Barış Baykan
Co-Founder @ Performans Yelken Shop
Nilgin Toktas, Co Founder @ performansyelken
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Why Performans Yelken Chose Enhencer AI Ads

01.

Better Budget Control and Real Returns

Performans Yelken improved budget efficiency and eliminated wasted ad spend with Enhencer AI Ads.

02.

Reaching the Right Audience

Enhencer AI Ads helped Performans Yelken to reach the right customers increasing engagement and sales.

03.

All-in-One Platform for Speed and Simplicity

A single platform for creatives and campaigns helped the team launch fast, using ad visuals generated directly from product photos.

04.

Built for a Fast-Moving, Mobile Team

Constantly on the move, they used Enhencer AI Ads to create and optimize campaigns anywhere, turning it into a trusted growth partner.

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5.6X Higher Ad Revenue in Facebook New User Campaigns

From the first to the second month alone Meta ad revenue increased by 5.6X, showing that the ads were quickly resonating with new customers, especially as AI automatically reached new audiences for a niche sailing brand like Performans Yelken. This proves the results weren’t a short-term spike but a sustainable growth pattern.

For Performans Yelken, this growth brought real confidence. More predictable revenue made planning and investing easier, while AI Ads supported sales in the background, allowing the team to focus on the brand, the community, and their fast-paced work, knowing growth was on track.

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After we started using Enhencer AI Ads, the first thing we noticed was that our ads were finally reaching the right people. Our follower count increased, website traffic grew, and sales started to rise, which showed us that the campaigns were being managed correctly. Seeing these results gave us confidence and motivated us to plan bigger and more structured projects for the future. For a young brand at the beginning of its journey, this early traction made a real difference.

Barış Baykan,
Co-Founder @ Performans Yelken Shop
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new customers with highest returns

2.6X Higher ROAS and Lower Cost Per Result With AI Ads

Over three months, campaign efficiency improved significantly. Return on ad spend increased by more than 2.6X from the first to the second month and continued to rise into the third month, while cost per sale dropped by nearly 47%. These improvements showed that the campaigns were reaching the right customers and delivering stronger results over time.

For a niche brand like Performans Yelken, precision mattered more than reach. Broad targeting often leads to wasted spend, but Enhencer AI Audiences helped the brand reach high-intent customers instead. The result was more efficient growth, better use of the budget, and the confidence to scale profitably in a specialized market.
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What Comes Next for Performance Yelken

With a strong foundation in place, the next step is about growing in a smarter, more focused way. By using enhanced catalog ads, Performans Yelken can highlight new arrivals and promotions through clean, on-brand visuals, helping the right sailing products naturally stand out to the people who are most likely to care about them.


At the same time, smarter budget decisions will support growth without unnecessary waste. By building on what’s already working, Performans Yelken is creating a path for steady, long-term growth, while staying flexible, focused, and in control.

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Absolutely, I would, and I already have. I believe Enhencer is especially valuable for brands and entrepreneurs who want to achieve strong results with a small team. For fast-moving and dynamic businesses like ours, being able to manage ads efficiently, reach the right audience, and grow without wasting budget makes a real difference. That’s why we confidently recommend Enhencer AI Ads to other e-commerce brands.

Barış Baykan,
Co-Founder @ Performans Yelken Shop
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