Upgrading Paulmark’s Ad Strategy with AI Ads

How a leading fashion retailer, its agency, and an AI ads platform rewrote the rulebook for Meta performance.

57% Higher ROAS

Across all Enhencer AI Ads Campaigns

97% Higher ROAS

Facebook New User Campaign

55% Lower Cost Per Sale

Facebook New User Campaigns

Learn from Webolizma

Watch the Success Story Video

Paulmark

Partnered with Webolizma & Enhencer to improve e-commerce advertising through AI.

•Reach new e-commerce customers with AI-powered precision targeting
•Increase ROAS in remarketing by focusing only on high-intent shoppers

Paulmark is a leading fashion retailer with a strong, established omnichannel presence.

About Paulmark & WEBOLIZMA

A Leading Name in Turkish Fashion

Paulmark is a leading Turkish fashion brand known for its stylish and affordable collections for men and women. With a strong retail presence and an ever-expanding e-commerce arm, Paulmark has built a reputation for quality, variety, and accessibility.

Their commitment to customer satisfaction and evolving style trends keeps them ahead in Turkey’s competitive fashion market.

Since 1997

paulmark.com.tr

We were already running strong campaigns for Paulmark. However, we also saw the potential for further scaling. At this point, Enhencer AI Ads' AI-powered targeting and robust optimization capabilities caught our attention. As an agency, we are always open to smart collaborations that give our brands a competitive edge. That’s why partnering with Enhencer was actually a natural next step

Begüm Özçakır,

Head of Marketing @ Webolizma

4 simple steps towards Ad Success

Why Webolizma Chose Enhencer AI Ads for Paulmark

01.

Powerful Campaigns, Ready to Scale

Paulmark was already performing well, yet Webolizma saw room to grow and utilized Enhencer’s AI.

02.

AI-Powered Targeting That Works

Enhencer’s AI Audience Targeting instantly stood out, helping cut waste and improve ROI.

03.

A Strategic Partnership for Smart Growth

Always seeking an edge for clients, Webolizma found a perfect fit in Enhencer’s results-first approach.

04.

Strong Support from Experts

The Enhencer team’s proactive assistance ensured quick issue resolution and continuous campaign improvements.

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Leaders Trust Enhencer’s AI Ads.

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Enhencer definitely made a clear impact on performance. Specifically, in Paulmark’s remarketing campaigns, we achieved over a 40% increase in ROAS. For new audiences, we saw ROAS increase more than 2X, which gave us greater opportunities for optimization and smarter targeting.

Begüm Özçakır,

Head of Marketing @ Webolizma

+97% Higher ROAS For New Users with AI Traffic

Enhencer’s new user ads made a big difference by finding the right people more effectively and spending less to get each purchase. AI Ads helped to reduce the cost per purchase by nearly 55% lower than other campaigns. This efficiency translated into ROAS increasing by 97% nearly double compared to other campaigns.

For Paulmark’s new user campaigns, Enhencer AI Ads made a real difference by tapping into its unique AI Audience Pool filled with people who already show buying intent for similar products. Instead of Facebook’s Broad Targeting, the AI quickly matched the right new customers to the right products. As a result, boosting sales while using the ad budget more efficiently.

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Driving Stronger Overall Performance with AI Ads

Enhencer AI Ads delivers 57%+ Higher ROAS Across Facebook Campaigns

Enhencer AI Ads delivered 45.84% lower cost per purchase and 56.43% higher return on ad spend compared to other campaign structures. By optimizing audience targeting and budget allocation, the campaigns transformed ad spend into significantly more efficient and profitable results.

For Paulmark, this improvement went beyond performance metrics. Greater efficiency meant stronger profitability, more predictable growth, and the confidence to scale digital operations without increasing complexity or wasted spend. AI-driven optimization became a strategic growth engine for the brand’s e-commerce expansion.

Remarketing Made Efficient and Effective

Achieving a 47% increase in ROAS through smarter remarketing

Enhencer AI remarketing campaigns stood out by significantly improving efficiency and results. The cost per purchase was over 51% lower compared to other remarketing efforts, making each sale much more cost-effective. This smarter approach led to a 47% higher return on ad spend (ROAS), proving the campaign was not just reaching past visitors but converting them more successfully.

Looking Back, Thinking Ahead

What Comes Next for Paulmark & Webolizma

For a major brand like Paulmark, Enhencer’s AI-powered campaigns mean smarter use of advertising budgets by focusing efforts where they truly count. Instead of broad, unfocused targeting, AI Ads targets the audiences most likely to convert, ensuring that every ad dollar drives meaningful results.

This precision not only improves profitability but also allows Webolizma and Paulmark to scale campaigns confidently without overspending. By maximizing impact with less waste, Enhencer helps big brands like Paulmark grow more efficiently while maintaining strong control over their marketing investments.

We’re really happy with Enhencer AI Ads and would absolutely recommend it to other agencies and e-commerce brands. It takes the burden of targeting and optimization off our shoulders, letting us deliver better results with less effort. For us, it’s about creating smarter partnerships that give our clients a real edge.

Begüm Özçakır,

Head of Marketing @ Webolizma

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Upgrading Paulmark’s Ad Strategy with AI Ads

Watch the Success Story Video

A Leading Name in Turkish Fashion

Why Webolizma Chose Enhencer AI Ads for Paulmark

Powerful Campaigns, Ready to Scale

AI-Powered Targeting That Works

A Strategic Partnership for Smart Growth

Strong Support from Experts

+97% Higher ROAS For New Users with AI Traffic

Enhencer AI Ads delivers 57%+ Higher ROAS Across Facebook Campaigns

Achieving a 47% increase in ROAS through smarter remarketing

What Comes Next for Paulmark & Webolizma

Power your Advertising with AI

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