
Kickstart 2025 Facebook Ads with AI: HangRoar Success Story

About Hangroar
Living Area Naturalness
Driven by a mission to bring nature-inspired warmth into homes and lifestyles, Hangroar takes pride in crafting high-quality, artisanal products rooted in authenticity and timeless design.Their ever-evolving collections reflect a deep commitment to customer satisfaction and a vision to expand into new materials and styles — ensuring every piece not only enhances spaces but also leaves a lasting, positive imprint on daily life.
I really appreciate how Enhencer integrates AI. Utilizing those audiences was exactly what I wanted to see. This is what we expect from advertisers: if we plan to spend 100K this month, we should reduce it to 70K while still achieving 100K impact. Unfortunately, most agencies fall short, often leading to unnecessary waste of resources.


Crafting Success By Targeting New Users
43% Cost Reduction and 42% More Sales
Despite a competitive market, purchases increased by nearly 43%, driven by better-targeted audiences and optimized strategies. These campaigns generated 42% more income, proving the power of data-driven, AI-enhanced advertising.
- 50.8% More ROAS
- 43.5% More Profitability
- 42.9% More Sales
- 42.1% Higher Ad Revenue
From Generic to Genius
Audience Segmentation at Its Best

Integrating AI Advertising to their strategy, Hangroar sought to scale its niche market of eco-conscious home decor enthusiasts while maintaining profitability. Competing with mass-produced alternatives, their legacy campaigns had room for improvement in targeting and ROAS, signaling a need for smarter audience segmentation.
Enhencer’s customer pool includes exactly the type of clients we were looking for, and a new audience has also started to come in—diverse and high-value customers. We are now attracting the right clients. To be honest, we saw Enhencer’s impact in a short time. AI is already an inevitable part of the industry, and we were already leveraging it in our designs. Integrating it into advertising has added even more value for us.

A Fast Start to 2025
The Footsteps of Future Success with a 23% ROAS Increase
Approaching January 2025, we observe a significant surge in ROAS, with a remarkable 23.83% increase compared to December 2024. Furthermore, when juxtaposed against all campaigns throughout 2024, the ROAS growth in this single month alone showcases an impressive 8.35% improvement. This demonstrates the power of AI Ads, outperforming the average ROAS of the entire preceding year in just one month. Such compelling results indicate that growth is likely to continue its upward trajectory.
- 8.4%: ROAS Growth Compared to 2024
- 23.8%: One-Month ROAS Growth
Summary
225% More Ad Sales
55.5% Lower CPR
26.6% Higher Ad Returns
Hangroar, a Turkish brand specializing in handcrafted wooden decor, partnered with Enhencer AI Ads to scale its online presence while preserving its artisanal identity. By shifting to AI-driven audience segmentation, Hangroar overcame targeting inefficiencies and boosted engagement with eco-conscious home decor enthusiasts.
The results were impressive: a 50.81% increase in ROAS, 43.47% higher profitability, and 42.86% more sales. As growth continues into 2025, Hangroar’s journey proves that combining craftsmanship with data-driven decisions leads to sustainable success. Let’s craft your story too.
The biggest challenge in online sales in Turkey is the high cost of advertising, which places a significant financial burden on us. This is one of the main reasons we chose AI Ads. At this stage, ROAS rates are crucial. Currently, our brand awareness is increasing, and we’ve made significant progress. Our next goal is to expand internationally, starting with the U.S. Since we will be using Enhencer there as well, I believe it will give us a strong competitive advantage.

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