Hangroar Logo

Kickstart 2025 Facebook Ads with AI: HangRoar Success Story

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Use Cases
Customer Acquisition, Remarketing, Budget Optimization
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Industry
Home Decoration, Apparel
43.5% Lower CPR
Facebook New User Campaign
42.9% More Sales
Facebook New User Campaign
50.8% Higher Returns
Facebook New User Campaign
Curly-haired woman reading a book in front of a Hangroar wall decoration

About Hangroar

Living Area Naturalness

Hangroar, a Turkish brand with a decade of expertise in handcrafted wooden decor and nature-inspired home goods, partnered with Enhencer AI Ads to scale its online sales while prioritizing profitability.

Driven by a mission to bring nature-inspired warmth into homes and lifestyles, Hangroar takes pride in crafting high-quality, artisanal products rooted in authenticity and timeless design.Their ever-evolving collections reflect a deep commitment to customer satisfaction and a vision to expand into new materials and styles — ensuring every piece not only enhances spaces but also leaves a lasting, positive imprint on daily life.
Since 1995Since 2023Since 2001 hangroar.co
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I really appreciate how Enhencer integrates AI. Utilizing those audiences was exactly what I wanted to see. This is what we expect from advertisers: if we plan to spend 100K this month, we should reduce it to 70K while still achieving 100K impact. Unfortunately, most agencies fall short, often leading to unnecessary waste of resources.

Ozan Altın
Co-Founder @ Hangroar
Hangroar Co-Founder Ozan Altın


Hangroar Grass Table Decoration in the shape of a flower

Crafting Success By Targeting New Users

43% Cost Reduction and 42% More Sales  

Within months, Hangroar’s New User Campaigns on Facebook Ads revealed tangible results. For every dollar spent, they earned 51% more revenue compared to previous efforts. The cost to acquire a customer dropped by over 43%, significantly boosting profitability.

Despite a competitive market, purchases increased by nearly 43%, driven by better-targeted audiences and optimized strategies. These campaigns generated 42% more income, proving the power of data-driven, AI-enhanced advertising.
  • 50.8%  More ROAS
  • 43.5%  More Profitability
  • 42.9% More Sales
  • 42.1% Higher Ad Revenue

From Generic to Genius

Audience Segmentation at Its Best

Smartphone displaying Hangroar’s online sales, products, and discounts
This marked a turning point for Hangroar, transitioning from generic campaigns to a data-backed approach that aligned with their values: quality craftsmanship, sustainability, and connecting with customers who appreciate artisanal design.

Integrating AI Advertising to their strategy, Hangroar sought to scale its niche market of eco-conscious home decor enthusiasts while maintaining profitability. Competing with mass-produced alternatives, their legacy campaigns had room for improvement in targeting and ROAS, signaling a need for smarter audience segmentation.
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Enhencer’s customer pool includes exactly the type of clients we were looking for, and a new audience has also started to come in—diverse and high-value customers. We are now attracting the right clients. To be honest, we saw Enhencer’s impact in a short time. AI is already an inevitable part of the industry, and we were already leveraging it in our designs. Integrating it into advertising has added even more value for us.

Ozan Altın
Co-Founder @ Hangroar
Wooden wall decorations in various designs (eye, sun, sea, owl)

A Fast Start to 2025

The Footsteps of Future Success with a 23% ROAS Increase 

Hangroar’s success lies in balancing art and algorithm: AI-powered targeting amplified their artisan brand story, while data-driven decisions ensured every ad dollar resonated.

Approaching January 2025, we observe a significant surge in ROAS, with a remarkable 23.83% increase compared to December 2024. Furthermore, when juxtaposed against all campaigns throughout 2024, the ROAS growth in this single month alone showcases an impressive 8.35% improvement. This demonstrates the power of AI Ads, outperforming the average ROAS of the entire preceding year in just one month. Such compelling results indicate that growth is likely to continue its upward trajectory.
  •  8.4%: ROAS Growth Compared to 2024 
  •  23.8%: One-Month ROAS Growth

Summary

225% More Ad Sales

Reached new customers and expanded the market.

55.5% Lower CPR

Increased the profitability of the ad campaigns using the same budget.

26.6% Higher Ad Returns

Shows the precision targeting capability of AI Ads

Hangroar, a Turkish brand specializing in handcrafted wooden decor, partnered with Enhencer AI Ads to scale its online presence while preserving its artisanal identity. By shifting to AI-driven audience segmentation, Hangroar overcame targeting inefficiencies and boosted engagement with eco-conscious home decor enthusiasts.

The results were impressive: a 50.81% increase in ROAS, 43.47% higher profitability, and 42.86% more sales. As growth continues into 2025, Hangroar’s journey proves that combining craftsmanship with data-driven decisions leads to sustainable success. Let’s craft your story too.

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The biggest challenge in online sales in Turkey is the high cost of advertising, which places a significant financial burden on us. This is one of the main reasons we chose AI Ads. At this stage, ROAS rates are crucial. Currently, our brand awareness is increasing, and we’ve made significant progress. Our next goal is to expand internationally, starting with the U.S. Since we will be using Enhencer there as well, I believe it will give us a strong competitive advantage.

Ozan Altın
Co-Founder @ Hangroar
The Hangroar brand logo, one of Turkey's best producers of nuts, Turkish delight, Dubai chocolate, pistachio butter, Turkish coffee, and chocolate.

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