How to Reduce Customer Acquisition Costs?

Customer acquisition and making the acquired customer loyal to the brand are the main goals of a successful sales policy. Customer acquisition can be only a result of a systematic marketing strategy. Otherwise, high marketing costs would not make happy companies. Therefore, in this article, we will explain how to reduce customer acquisition costs.

What is Customer Acquisition?

Let's say you have many products that you want to sell with e-commerce. There must be an audience you are planning to target. That audience becomes your potential customers. With various marketing campaigns, you somehow attract the attention of your potential customers and persuade them to sign up. Finally, when they shop from your online store, they would be your customers. Here we call customer acquisition the process of bringing new customers to the brand. And each customer news should be celebrated because extensive customer community point to a great brand.

All right, let's start with something everyone knows: the cost of customer acquisition should be at reasonable levels. Ultimately, the ratio of the money the customer spends and the brand costs should be at a level that will satisfy the company. As we understand, the lower the customer acquisition costs will make the company happier. So, how is it possible to reduce the customer acquisition costs?

Never Start with the Marketing Budget

We all know that the cost of marketing should decrease in order to reduce customer acquisition costs. However, we'll quickly lose if we start by lowering the marketing budget instead of optimizing ad campaigns. Hence such a change without optimizing ads will cause us to lose potential customers. As a result, add “changing the marketing budget” to your never-to-do list. And relax; if you take the right steps, your ad campaign cost will come down by itself.

Starting Point: Right Target Audience

If you want to reduce the customer acquisition cost, here is the starting point: the target audience. If you target the right audience with advertising campaigns, it is possible to reduce customer acquisition costs. But first, it needs to identify the right audience. You don't have to go very far for this. As a matter of fact, the target audience you are looking for is at your elbow. It's hidden away with just a little trick of hide-and-seek. However, with online platforms with AI-Based algorithms such as Enhencer, it is easy to find the target audience you have but are unaware of. Enhencer, with its self-learning engine, scores visitors and analyzes their behaviors. As a result of this, companies can quickly turn their visitors into customers with the likelihood to buy audiences which are determined by Enhencer's automatic segmentation. Thus, it is possible to complete the process of acquiring new customers.

To-Do List with Right Target Audience to Reduce Customer Acquisition Costs

  • Relevant Score and CPM Advertising platforms such as Facebook allow the cost per impression to decrease by increasing the relevance score if the ads are given to the right audience. Thus, companies can reduce the cost without sacrificing the power of the campaign.
  • Remarketing It is highly possible to complete the unfinished process by targeting people who entered your site, looked at your products on advertising platforms such as Google and Facebook. This way, you avoid a considerable marketing cost by not introducing yourself to a whole new audience starting from the beginning. Thus, you can easily target the visitors close to the purchasing process with a lower budget and reduce customer acquisition costs with the help of Enhencer.
  • Narrower Target Audience Targeting as many people as possible only causes to rise to the cost. If you instead target a more valuable and likelihood to buy audience, your campaign expense per customer will decrease. You will also avoid potential losses as you are already running the campaign with a valuable audience.
  • Lookalike Audience Scoring visitors based on their likelihood to buy and advertise based on scores.
  • Narrower Target Audience:It is one of the popular ways to reach new audiences by targeting lookalike audiences. In this way, companies can find people with similar interests and behavioral patterns to their top segmented visitors. It is enough to calculate segments most likely to buy from among visitors for precious lookalike audiences. Enhencer offers you exactly this valuable audience. With the Enhencer audience, customer acquisition costs will decrease by finding lookalike audiences.

To summarize, everybody wants to reduce customer acquisition costs and know the proper ways to do it: Right Target Audiences. The challenging problem is how to find the right target audience. Nevertheless, Enhencer's trademark is its automatic segmentation with an AI-Based algorithm. Enhencer helps find the right audience by predicting the audience most likely to buy from among the visitors. Thus, companies can focus on retaining customers by reducing the cost of customer acquisition with the Enhencer.

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Written By Hüseyin Genç