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This webinar is best for:
  • E-commerce managers
  • Performance marketing managers
  • Digital marketing agencies

In this webinar, we will share insights into how e-commerce companies can reach high-converting audiences for their Facebook/Google campaigns.

Things you will learn:
  • How a data-driven approach can help you predict your visitor’s purchase propensity
  • Why some of your customers are more valuable than others and why you should not spend money on some of your website visitors
  • How much your revenue may increase when you target the right audience
  • How you can decrease your ad campaign costs without decreasing your revenue
  • How you can find high-converting new users from Facebook/Google
  • Why first-party cookies are important
You will get a step-by-step demo on:
  • How to segment your customers according to their website behavior
  • How to determine the right audience for remarketing campaigns
  • How to find high-converting new users
  • How ROAS is affected when you target the right audience
  • How budgets are wasted during ad campaigns