Key speakers
Event Details
NY, USA
Webinar: How to reach the high-converting audience
to increase your Meta/Google ads revenue
October 28th Friday, 2022 - 10:00 - 11:00 AM SG, MY Time, 09:00 - 10:00 IND, TH Time
In this webinar, we will share insights into how e-commerce companies can reach a high-converting audience for their Facebook/Google campaigns.
Barış Sürücü
Co-Founder of Enhencer, Professor of Statistics at METU
Tayib Ahmed
Performance Marketing Specialist at Enhencer
This webinar is best for:
- E-commerce managers
- Performance marketing managers
- Digital marketing agencies
In this webinar, we will share insights into how e-commerce companies can reach high-converting audiences for their Facebook/Google campaigns.
Things you will learn:
- How a data-driven approach can help you predict your visitor’s purchase propensity
- Why some of your customers are more valuable than others and why you should not spend money on some of your website visitors
- How much your revenue may increase when you target the right audience
- How you can decrease your ad campaign costs without decreasing your revenue
- How you can find high-converting new users from Facebook/Google
- Why first-party cookies are important
You will get a step-by-step demo on:
- How to segment your customers according to their website behavior
- How to determine the right audience for remarketing campaigns
- How to find high-converting new users
- How ROAS is affected when you target the right audience
- How budgets are wasted during ad campaigns
Share
