Purchase Propensity

Collect Visitor Data

Collect valuable visitors’ data with Enhencer’s ready to use API connectors by also pairing with Google Tag manager with great ease. Additionally, Enhencer has a revolutionary Auto Data Preparation feature that will handle all the data preparation of these collected data and supposedly saves days of labor.

Realtime Data Collection: Enhencer’s custom design API automatically collects real-time visitor data from the website.

Automated Data-Prep: Enhencer automatically conducts feature engineering on the collected visitors’ data, potentially saving hundreds of manual work hours.

Explore Visitor Segment

Each visitor has different behavior and, thus, different website visit footprints. With Enhencer’s auto segmentation algorithm, explore the visitors’ segments based on their behavior. Since not all segments have high purchase propensity, Enhencer eliminates the marketing efforts for those segments of visitors having a lower likelihood of purchasing.

Target Audience Segment: Obtain relevant and precise target visitor segments having a higher likelihood of purchasing a product.

AI-Based Transparent Segmentations: Enhencer transparently provides in-depth segment insights that contain visitors’ purchase behavior.

Optimizing Marketing Campaign

Customer acquisition needs heavy marketing efforts, and it’s generally achieved using costly ads campaigns. To decrease these overall campaign efforts and cost, Enhencer provides the ready to use Google Tag Manager API. This makes it easy to focus on the right visitors and optimize the marketing campaigns for the highest possible return.

Increase Conversion: Reach out to the right visitor segments with high purchase likelihood and triple your conversion rate.

Decrease CPC: Using Enhencer’s AI Algorithms, obtain the most relevant audience for your ads, and decrease the CPC cost simultaneously.

Who trust us

Success
Stories

Chakra wanted to prioritize their add to cart conversion and improve their targeting for potential customers. In order to do so, they needed to model and segment the website visitors' behaviors. While the conventional methods can take weeks or even months to construct any meaningful insights, Using Enhencer Chakra was able to accurately predict visitors' propensity to buy and segment their behavior for potential customers targeting.

Multinet predicted their customers' churn likelihoods with a stunning accuracy of 98%. Enhencer's AI algorithm also provided Multinet with the customer segments containing customer behavior for churn; this enabled the company to create personalized marketing campaigns. Accurate churn prediction and customer behavior segments mean reaching out to the right customers with suitable marketing campaigns. All these translate to retaining more churn customers than ever, with a vast influx of lost revenue for Multinet.

How effective it is

Campaign
conversion

Narrow down the target customer segments based on their behavior and interests for any marketing campaign. Organize personalized campaigns for each customer segment to more than triple the conversion rate. In other words, know your customers better to offer them more relevant marketing campaigns.

50%

Cost
per click

Utilize and learn the website visitors’ behavior to obtain a better target audience for your online ads. Be more effective with your ads by targeting a more relevant and right audience throughout every channel possible. Not only will you improve the CPC, but you will also attract visitors who will engage more.

Campaign
revenue

Using Enhencer’s AI Algorithms, predict the customers’ behavior, actions, and choices beforehand, organizing any campaigns. By reaching out to the right customers with the product, double the return of your marketing campaigns with the lowest possible campaign cost.

Model your way to smarter sales and marketing!