The story behind how Gittigidiyor increased campaign conversion by more than 3 times and perfected their product recommendation system.
Product recommendation is one of the most challenging tasks that e-commerce of any size has to do, especially the industry giants like Gittigidiyor. It is even more challenging to predict accurate and relevant product recommendations for each product category and each customer. There are few limitations to the more legacy version of product recommendations. These are mostly based on the website visit data only, leaving the past behavior of these customers/users unaccounted for.
Gittigidiyor needed to see the customers' journey from past behaviors, understand their needs, and then predict possible future preferences. Legacy recommendation methods fail to comply with all these different notions, and that is where Enhencer's AI algorithms took the upper hand. Combining customers past behavior with their website visit data has given Gittigidiyor the full picture of customers' journey, let them understand their need. Consequently, Gittigidiyor was able to predict precise and relevant product recommendations for all their customers and all their product.
With the help of Enhencer's AI algorithms, Gittigidiyor perfected their product recommendations. Accurate product recommendation predictions meant reaching out to the right customers with the right product. Combine this with customers segments based on their past purchase behavior, and Gittigidiyor was able to construct personalized marketing campaigns for their customers.
Increased campaign campaign conversion by more than 3 times:
The personalized marketing campaign was the missing magical beans for Gittigidiyor, and they were able to triple their marketing conversion rate. In the long run, this translates to very successful marketing campaigns and revenue generations worth millions.
Increased campaign revenue by 2 times:
Utilizing accurate product recommendations and reaching out to the right customers with the right products has more than tripled Gittigidiyor's campaign revenue. This clearly shows the importance of correct product recommendations.
Decreased the processing time from weeks to a few minutes:
Reaching a milestone of this magnitude requires weeks and sometimes months of manual data labor. Enhencer's AI algorithms, however, let Gittigidiyor achieve this in mere hours. It's as simple as connecting/importing the correct data to the platform, and all the rest is taken care of by Enhencer itself.